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Title Excellence in public relations and communication management / edited by James E. Grunig with David M. Dozier ... [and others]
Published Hillsdale, N.J. : L. Erlbaum Associates, 1992


Location Call no. Vol. Availability
 W'PONDS  659.2 Gru/Eip  AVAILABLE
 MELB  659.2 Gru/Eip  AVAILABLE
 W'PONDS  659.2 Gru/Eip  AVAILABLE
 W'BOOL  659.2 Gru/Eip  AVAILABLE
Description xiv, 666 pages : illustrations ; 23 cm
Series Communication textbook series. Public relations
Communication textbook series. Public relations.
Contents 1. Communication, public relations and effective organizations: an overview of the book / James E. Grunig. Part I. The basic theory. 2. The effect of world views on public relations theory and practice / James E. Grunig and Jon White -- 3. What is an effective organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling -- 4. Public relations and management decision making / Jon White and David M. Dozier -- 5. How communication managers can apply the theories of excellence and effectiveness / Fred C. Repper. Part II. The program level: effective planning of communication programs. 6. Strategic management, publics and issues / James E. Grunig and Fred C. Repper -- 7. Evaluation of public relations programs: what the literature tells us about their effects / David M. Dozier and William P. Ehling --
16. Public relations education and professionalism / William P. Ehling. Part IV. The organizational level: the conditions that make excellence in public relations possible. 17. How public relations/communication departments should adapt to the structure and environment of an organization...and what they actually do / Larissa A. Grunig -- 18. Power in the public relations department / Larissa A. Grunig -- 19. Activism: how it limits the effectiveness of organizations and how excellent public relations departments respond / Larissa A. Grunig -- 20. Symmetrical systems of internal communication / James E. Grunig -- 21. Corporate culture and public relations / K. Sriramesh, James E. Grunig and Jody Buffington -- 22. Societal culture and public relations / K. Sriramesh and Jon White. Part V. The economic level: what public relations and communication contribute to the bottom line. 23. Estimating the value of public relations and communication to an organization / William P. Ehling
8. Research firms and public relations practices / David M. Dozier and Fred C. Repper. Part III. The departmental level: characteristics of excellent public relations departments. 9. What is excellence in management? / James E. Grunig -- 10. Public relations management and operations research / William P. Ehling and David M. Dozier -- 11. Models of public relations and communication / James E. Grunig and Larissa A. Grunig -- 12. The organizational roles of communications and public relations practitioners / David M. Dozier -- 13. Public relations and marketing practices / William P. Ehling, Jon White and James E. Grunig -- 14. The organizaiton of the public relations function / David M. Dozier and Larissa A. Grunig -- 15. Women in public relations: problems and opportunities / Linda Childers Hon, Larissa A. Grunig and David M. Dozier --
Notes Product of a research project of the IABC Research Foundation
Bibliography Includes bibliographical references and indexes
Credits Product of a research project of the IABC Research Foundation
Notes Also available in print edition
Subject Communication textbook series. Public relations.
Communication in management.
Public relations.
Public Relations.
Communication in management
Administrative management
Public relations
Author Grunig, James E.
IABC Research Foundation.
LC no. 92008200
ISBN 0805802266
OTHER TI Taylor & Francis EBS Perpetual 2017