| Description |
1 online resource (vi, 290 p.) |
| Contents |
The Portrayal of Utopian Spaces in Magazine Advertisements / Luigi, Alessandra Manca Manca, Alessandra 7 -- Water, the All-Purpose Utopia / John Kloos Kloos, John 31 -- Women and Children in a Fragile Paradise / Jean-Marie Kauth Kauth, Jean-Marie 47 -- Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Zubair S. Amir Amir, Zubair S. 69 -- Absolute Utopia: Advertising the American Dream "In an Absolut World" / Katy Kiick Kiick, Katy 79 -- Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / William Scarlato Scarlato, William 89 -- Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Chris Birks Birks, Chris 99 -- Jungian Archetypes in Advertising Imagery / Margaret Salyer Salyer, Margaret 111 -- Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Jonatlian F. Lewis Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Masculine and Feminine Images in Italian Magazine Advertising / Maria Lucia Piga Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Vincent Gaddis Gaddis, Vincent 193 -- Utopian Scenarios in Hispanic Advertisements: People en Español / Joaquín Montero Montero, Joaquín 213 -- Advertising, Neoliberalism, and the Financial Collapse of 2008 / Robert L. Craig Craig, Robert L. 229 -- Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / Ed McLuskie McLuskie, Ed 251 -- The Four Women of the Apocalypse: Utopia or Dystopia? / Marian Mesrobian MacCurdy MacCurdy, Marian Mesrobian 261 |
| Summary |
Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Description based on print version record and CIP data provided by publisher; resource not viewed |
| Subject |
Advertising -- Psychological aspects.
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Advertising -- Social aspects.
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Utopias.
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Advertising and women.
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Utopias
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utopias.
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utopian literature.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Advertising and women
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Advertising -- Psychological aspects
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Advertising -- Social aspects
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Utopias
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| Form |
Electronic book
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| Author |
Manca, Luigi (Luigi Daniele)
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Manca, Alessandra
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Pieper, Gail W
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| LC no. |
2021678755 |
| ISBN |
9780739173275 |
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0739173278 |
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1280778954 |
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9781280778957 |
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9786613689344 |
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6613689343 |
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