| Description |
1 online resource (6 pages) : 36 illustrations |
| Series |
Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 1 |
| Summary |
Dainik Jagran - a vernacular daily - is the most read newspaper in India. Under the banner of Jagran Prakashan Limited; which is one of the leading media houses in India, the success of Dainik Jagran has been an outcome of the strategic marketing decisions taken by its founder and his successors in the post-independence era. With extensive circulation, it created a large readership base and took bold decisions to launch multi editions to its daily through a series of acquisitions, mergers and consolidations from 1975 to 2010, enabling it to step into product diversification. Readership surveys, investments in technology, advertising, regular branding events and smart phone applications are a few tools that helped. While the group has diversified into other industries, there is an underlying anxiety about the future prospects of its newspaper business. With the onslaught of online news dailies, will Dainik Jagran be able to expand and maintain its readership base using its previous business and marketing strategies? Or is it time to change strategies for businesses in the newspaper and allied media industry in India? |
| Notes |
The study has the following outcomes: application of value chain concept in businesses serving two-sided markets; application of environmental analysis, Porter's five forces analysis and related strategy concepts; and learning to critically approach and develop a sustainable growth strategy framework for a successful family-run newspaper business in India |
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Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes |
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Includes index |
| Bibliography |
Includes index and bibliographical references |
| Audience |
The case can be used for MBA students. This is equally effective in short courses meant for low-to-mid-level working executives. The case is suited for classes in strategy, general marketing, media management and family business courses |
| Subject |
Business planning -- Case studies
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Strategic planning -- Case studies
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Industrial management -- Case studies
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Business & Economics -- Strategic Planning.
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Business strategy.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Basu, Rituparna, author
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Dasgupta, Buroshiva, author
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