The metaphor in public address -- The Iowa years and the emerging focus on archetypal metaphor -- Archetypal metaphor in rhetoric: the light-dark family -- The archetypal sea in rhetoric and poetic -- Towards rhetorical depiction -- Rhetorical depiction -- Metaphors in action: new horizons -- Transition -- Lessons from demosthenes -- Progeny of personification: metaphors of disease and rebirth -- Space and power: orientations in a rhetorical universe
