Limit search to available items
Book Cover
E-book
Author Patricia María.

Title Brand management for international hotels / Maria Patricia
Edition First edition
Published Chandni Chowk, Delhi : Global Media, 2009
Online access available from:
ProQuest Ebook Central Subscription    View Resource Record  

Copies

Description 1 online resource
Summary Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA)
Notes Title from PDF title page (viewed May 7, 2009)
Subject Brand loyalty.
Branding (Marketing)
Hospitality industry -- Marketing.
Product management.
Form Electronic book
ISBN 1282968181
9380075634 (electronic bk.)
9781282968189
9789380075631 (electronic bk.)