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Book
Author Jedlicka, Wendy, 1959-

Title Sustainable graphic design : tools, systems, and strategies for innovative print design / Wendy Jedlička ; with Paul Andre [and others] ; additional contributions by Amelia McNamara [and others] ; foreword by Marc Alt
Published Hoboken, N.J. : John Wiley & Sons, [2010]
Hoboken, N.J. : John Wiley & Sons, 2010
©2010

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Location Call no. Vol. Availability
 MELB  686.22 Jed/Sgd  UNAVAILABLE C19
Description xx, 506 pages : illustrations ; 23 cm
Contents Making the business case -- The psychology of graphics -- Seeking truth in marketing -- Systems thinking -- Materials and processes -- Working smarter -- Innovation toolbox
Summary "Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs." "Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners - including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists - giving you critical information on materials and processes. Case studies illustrate and tie concepts together."--Jacket
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject Commercial art -- Social aspects.
Graphic arts -- Social aspects.
Sustainable design.
Author André, Paul, contributor
Beckmann, Paul J., contributor
Benson, Sharell, contributor
Birt, Arlene, contributor
Callif, Robert, contributor
Carli, Don, contributor
Faludi, Jeremy, contributor
Gips, Terry, contributor
Haberman, Fred, contributor
Halsey, Dan, contributor
Jones, Jessica, contributor
McNamara, Curt, contributor
Moes, John, contributor
Ottman, Jacquelyn, contributor
Robbins, Holly, contributor
Smith, Pamela, contributor
Zuess, Dion, contributor
LC no. 2009017330
ISBN 0470246707
9780470246702