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Book Cover
E-book
Author Rosen, Viveka von, author

Title LinkedIn marketing : an hour a day / Viveka von Rosen
Published Indianapolis, Ind. : Wiley, [2012]
©2012
Online access available from:
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Description 1 online resource (xxix, 354 pages) : illustrations
Series Sybex serious skills
Serious skills.
Contents LinkedIn Marketing: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Get LinkedIn; Social Marketing Is Marketing; The Theory of Inbound Marketing; Understanding LinkedIn; The History of LinkedIn; Why People Think LinkedIn Isn't a Social Network; The Rise of LinkedIn; Using LinkedIn; How Your Network and Advanced Search Come Together; What You Can Do on LinkedIn; Types of Profiles; Businesses on LinkedIn; The Future of LinkedIn; Customer Relationship Management; Third-Party Apps; The LinkedIn Profile; Analytics; Chapter 2: Month 1: Get Started on LinkedIn
Chapter 3: Month 2: Ready, Set, ProfileWeek 3: Nifty Tools and Ninja Tricks for Creating Your Keyword List; Monday: Use LinkedIn's Related Skills; Tuesday: Discover Keywords through Google Ads; Wednesday: Use LinkedIn's People Search; Thursday: Use Thesaurus.com and Dictionary.com; Friday: Make Your List; Week 4: Optimize Your Profile and Be Findable; Monday: Optimizing Your Professional Headline; Tuesday: Optimize Your Title Fields; Wednesday: Optimize Your Summary Section -- Specialties; Thursday: Optimize Your Summary -- Professional Experience and Goals; Friday: Optimizing Your Interests
Week 1: Prepare Your LinkedIn PresenceMonday: Find Your Résumé; Tuesday: Gather Your Existing Business Documents; Wednesday: Compile Your Existing Marketing Materials; Thursday: Google Yourself and Create a List of Web References; Friday: Review the Executive LinkedIn Profile Questionnaire; Week 2: Define Goals and Join LinkedIn; Monday: Create Your LinkedIn Account; Tuesday: Understand LinkedIn's Features; Wednesday: Establish Initial Settings; Thursday: Define and Create Goals for Your LinkedIn Presence; Friday: Establish Success Metrics for Your Goals
Week 5: Customize Your Profile to Stand Out in the CrowdMonday: Personalize Your Public Profile and Customize Your Websites; Tuesday: Customizing Education; Wednesday: Customize Groups and Associations; Thursday: Customizing Awards; Friday: Add Sections: Publications, Licenses, Patents, Languages, Courses, Volunteer Work; Week 6: Utilizing Extra Real Estate; Monday: Customize Contact Me; Tuesday: Create Rules of Engagement; Wednesday: Add LinkedIn Skills & Expertise; Thursday: Moving Things Around; Friday: Back It Up; Chapter 4: Month 3: Use Your Company Profile for Branding and Positioning
Week 7: Creating a Company ProfileMonday: Get Started on Your Company Profile; Tuesday: Name Your Company; Wednesday: Add a Company Description; Thursday: Designate Company Administrators; Friday: Edit and Revise; Week 8: Adding Products and Services; Monday: Add Photos, Descriptions, and Specialties; Tuesday: Create Offers; Wednesday: Add Disclaimers and Employee Promotion; Thursday: Add Video and Recommendations; Friday: Use Targeted Product and Service Pages; Week 9: Company Updates, Analytics, and Job Postings-Yours and Others; Monday: Create Your Own (Targeted) Updates
Summary A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a
Notes Includes index
Bibliography Includes bibliographical references and index
Notes Print version record
Subject LinkedIn (Electronic resource)
Business networks.
Internet marketing.
Online social networks.
Form Electronic book
ISBN 1118461347 (electronic bk.)
1118508653 (electronic bk.)
1118508718 (ebk)
9781118461341 (electronic bk.)
9781118508657 (electronic bk.)
9781118508718 (ebk)