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Author State-of-the-Art of Research in International Marketing (2001 : University of Connecticut)

Title Handbook of research in international marketing / edited by Subhash C. Jain
Published Cheltenham : Edward Elgar, [2003]


Location Call no. Vol. Availability
 MELB  658.848072 Sta/Hor  AVAILABLE
Description xv, 500 pages : illustrations ; 25 cm
Contents 1. State-of-the-art review of research in international marketing management / Masaaki Kotabe -- 2. Market orientation, learning orientation, and innovativeness in the global marketplace: moderating roles of organizational memory and market turbulence / G. Tomas M. Hult and Destan Kandemir -- 3. The dynamics of international market withdrawal / Pieter Pauwels and Paul Matthyssens -- 4. Regionalization of multinationals: implications for research in international marketing / M. Krishna Erramilli -- 5. Managerial preferences for strategic alliance attributes: some global contrasts / David B. Montgomery and Allen M. Weiss -- 6. The political economy explanation of international market entry mode choice: an exploratory study / Shaoming Zou, Charles R. Taylor and S. Tamer Cavusgil -- 7. Foreign market entry modes: a sequentially embedded decision approach / F. Esra Gencturk -- 8. Measurement problems in cross-national consumer research: the state-of-the-art and future research directions / Attila Yaprak -- 9. Experimental economic approaches to international marketing research / Nancy R. Buchan -- 10. Culture theory in international marketing: an ontological and epistemological examination / Cheryl C. Nakata -- 11. Language and culture: linguistic effects on consumer behavior in international marketing research / Shi Zhang, Bernd H. Schmitt and Hillary Haley -- 12. International product strategies: an integrative framework / Preet S. Aulakh -- 13. Dynamics of international brand architecture: overview and directions for future research / Susan P. Douglas and C. Samuel Craig -- 14. Global brands: does familiarity breed contempt? / Johny K. Johansson and Ilkka A. Ronkainen -- 15. International advertising research: standardization/adaptation and the future / John K. Ryans, Jr. and David A. Griffith -- 16. Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited / P. Rajan Varadarajan and Manjit S. Yadav -- 17. Roles and consequences of electronic commerce in global marketing / Saeed Samiee -- 18. Privacy protection and global marketing: balancing consumer and corporate interests / Ravi Sarathy -- 19. Global diffusion models: back to the future / V. Kumar -- 20. Country equity and product-country images: state-of-the-art in research and implications / Nicolas Papadopoulos and Louise A. Heslop -- 21. Introduction to a global scorecard: industry practice and international implications / Camille P. Schuster -- 22. The development and use of a global marketing and sales scorecard / Robert L. Engle -- 23. Country of origin effect: synthesis and future direction / Narasimhan Srinivasan and Subhash C. Jain
Summary Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing
Analysis Marketing
Sales & marketing
International economics
Notes "This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001".-Pref
Bibliography Includes bibliographical references and index
Subject Export marketing -- Research -- Congresses.
Foreign trade promotion -- Research -- Congresses.
Export marketing -- Research -- United States -- Congresses.
Foreign trade promotion -- Research -- United States -- Congresses.
Genre/Form Kongress
Conference papers and proceedings.
Author Jain, Subhash C., 1942-
State of the Art of Research in International Marketing Conference (2001 : University of Connecticut)
LC no. 2003049105
ISBN 1840649461 :
1845426363 paperback
Other Titles Research in international marketing