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Book Cover
E-book
Author Taylor, J. Gary.

Title Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin
Published New Haven : Yale University Press, ©2004

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Description 1 online resource (xxi, 278 pages) : illustrations
Series Yale Agrarian Studies
Yale agrarian studies.
Contents Risk, transparency and trust -- Red, white and bruised -- Times change -- Why bananas and why Chiquita? -- Strange bedfellows -- Grass-roots snapshots -- Blue bananas -- Agricultural antagonists -- "Daylight come ..." -- The many faces of corporate responsibility -- Leveling the label field -- Unfinished business -- Appendixes: -- Fundamental conventions of the International Labour Organization -- Chemicals banned under the Better Banana Program -- Selected tables for Chiquita's 2001 Corporate Responsibility Report -- Sustainable Agriculture Network Members as of 2003
Summary Toward the end of the eighteenth century, a radical change occurred in notions of self and personal identity. This was a sudden transformation, says Dror Wahrman, and nothing short of a revolution in the understanding of selfhood and of identity categories including race, gender, and class. In this pathbreaking book, he offers a fundamentally new interpretation of this critical turning point in Western history. Wahrman demonstrates this transformation with a fascinating variety of cultural evidence from eighteenth-century England, from theatre to beekeeping, fashion to philosophy, art to travel and translations of the classics. He discusses notions of self in the earlier 1700s - what he terms the 'ancien regime of identity' - that seem bizarre, even incomprehensible, to present-day readers. He then examines how this peculiar world came to an abrupt end, and the far-reaching consequences of that change. This unrecognised cultural revolution, the author argues, set the scene for the array of new departures that signaled the onset of Western modernity
Bibliography Includes bibliographical references (pages 267-269) and index
Notes Print version record
Subject Chiquita Brands International.
Rainforest Alliance.
SUBJECT Chiquita Brands International fast
Rainforest Alliance fast
Chiquita Brands International gnd
Subject Banana trade -- Environmental aspects
BUSINESS & ECONOMICS -- Industries -- General.
Banana trade -- Environmental aspects
Umweltschutz
Umweltschützer
Bürgerbeteiligung
Multinationales Unternehmen
Form Electronic book
Author Scharlin, Patricia J.
ISBN 9780300128079
030012807X
1281729973
9781281729972