| Description |
1 online resource (xxv, 343 pages) : illustrations |
| Series |
IGI Global research collection
|
| Contents |
Section 1. E-commerce trading and small business -- section 2. E-commerce and small business in different countries and regions -- section 3. Internet marketing and small business -- section 4. The international dimension of ICT, websites and e-commerce for small business -- section 5. E-business and e-marketing among small business enterprises -- section 6. Small business and electronic retailing |
| Summary |
"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher |
| Analysis |
Decision-maker characteristics and e-commerce adoption |
|
E-business among ethnic minority businesses |
|
E-commerce among small and medium-sized enterprises |
|
E-commerce trading |
|
E-marketing |
|
E-security and non-compliance with government regulations |
|
Facilitating e-commerce adoption |
|
Internet marketing and SMEs |
|
Small business sales growth |
|
Trading patterns within the SME sector |
| Notes |
"Premier reference source"--Cover |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Electronic commerce.
|
|
Small business.
|
|
Electronic commerce
|
|
Small business
|
| Form |
Electronic book
|
| Author |
Thomas, Brychan, 1955-
|
|
Simmons, Geoff, 1971-
|
|
IGI Global.
|
| LC no. |
2009045586 |
| ISBN |
9781605669991 |
|
1605669997 |
|
