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Book Cover
Book

Title International marketing strategy / edited by Hans B. Thorelli, S. Tamer Cavusgil
Edition Third edition
Published Oxford ; New York : Pergamon Press, 1990

Copies

Location Call no. Vol. Availability
 MELB  658.848 I61T3 1990  AVAILABLE
Description x, 640 pages ; 24 cm
Contents Includes index
Analysis Marketing
Bibliography Includes bibliographical references and indexes
Subject Export marketing.
International business enterprises -- Management.
Marketing.
Author Cavusgil, S. Tamer.
Thorelli, Hans Birger, 1921-
LC no. 90007123
ISBN 0080362842 (paperback)
0080362850