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Book Cover
Author Rindfleisch, Elise, author

Title Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep? / Elise Rindfleisch & Allison Mitkowski
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary In October 2007, Clorox announced that it would buy Burt's Bees for $925 million - more than five times Burt's Bees' annual sales. Clorox's move caught many in the industry by surprise. The company was known for bleach, auto polish and other synthetic chemical cleaners. On the other hand, the much smaller Burt's Bees was best known for its trademark natural lip balm. Could such a brand find a home within the company?
Notes Originally Published in: Rindfleisch, E., & Mitkowski, A. (2009). Clorox Inc.: Was the Company's Jump into "Green" Personal Care a Smart Move or a Strategic Misstep? 09-028. New Haven, CT: Yale School of Management, Yale University
Description based on online resource; title from home page (viewed on May 3, 2016)
Subject Clorox Company.
Corporate culture -- Case studies.
Consolidation and merger of corporations -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Mitkowski, Allison, author
ISBN 9781473972766 (ebook)