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Book Cover
Author Marcus, Leonard S., 1950-

Title Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way / by Leonard S. Marcus
Edition First edition
Published New York : Golden Books, [2007]


Location Call no. Vol. Availability
 MELB  070.5083 Mar/Glh  AVAILABLE
Description ix, 245 pages : color illustrations ; 26 cm
Summary Presents a history of Golden Books, discussing how it was founded in the midst of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm
Bibliography Includes bibliographical references and index
Subject Golden Books Publishing Company.
Golden books.
Little golden books.
Children's literature -- Publishing -- United States.
Publishers and publishing -- United States.
Children's literature -- Publishing -- United States -- History -- 20th century.
LC no. 2006939312
ISBN 9780375829963