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E-book
Author Russell, Karen Miller.

Title The voice of business : Hill & Knowlton and postwar public relations / Karen S. Miller
Published Chapel Hill, NC : University of North Carolina Press, [1999]
©1999
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Description 1 online resource ([xiii], 261 pages) : illustrations
Series The Luther Hartwell Hodges series on business, society, and the state
Luther Hartwell Hodges series on business, society, and the state.
Contents pt. 1. Policies and Practices. 1. Forged in Steel: Founding Hill and Knowlton. 2. Air Power Is Peace Power: Postwar Trade Association Public Relations. 3. Client as Consumer: Selling Hill and Knowlton -- pt. 2. Influencing Discourse. 4. The Great Margarine Controversy: Public Relations and Politics. 5. The Mills Are Seized: Public Relations and Public Discourse. 6. Smoke and Mirrors: Public Relations and the News Media -- pt. 3. Changes at Hill and Knowlton. 7. A Voice with an Accent: Hill and Knowlton Abroad. 8. Hill and Knowlton since 1955. 9. Hill and Knowlton and Postwar America. App. Client Lists
Summary In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the firm had a payroll of 250 employees around the world and was ranked as the best in its business by journalists and other public relations practitioners
The Voice of Business, the first full-length study of a single public relations firm, chronicles the influence exerted by Hill & Knowlton on American public discourse in the years following World War II
Bibliography Includes bibliographical references (pages 199-252) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Description based on print version record
Subject Hill and Knowlton, Inc. -- History.
Public relations firms -- United States -- History.
World politics -- 1945-1989 -- Public opinion.
Public opinion -- United States.
Genre/Form History.
Form Electronic book
ISBN 0807866946 electronic bk
9780807866948 (electronic bk.)