| Description |
1 online resource |
| Contents |
Machine generated contents note: 1. Introduction -- 2. Marketing Fundamentals -- 3. Branding -- Written by Guest Author Tom Byron -- Case Study: Klei Entertainment -- 4. Developing Your Marketing Campaign and Calendar -- 5. Marketing Vehicles That Can Work Well for Indies -- Case Study: Supergiant Games -- 6. Developing the Marketing Plan -- Case Study: The Binary Mill's Mini Motor Racing -- 7. PR -- Written by Guest Author Emily Morganti -- Case Study: Additional PR Examples -- 8. Marketing Materials -- 9. Audience/Community Development -- Case Study: Telltale Games -- 10. Post-Launch -- Case Study: Flippfly's Race the Sun -- 11. What If Something Goes Wrong?! |
| Summary |
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don'ts and additional resources |
| Notes |
Includes index |
|
Online resource; title from PDF title page (EBSCO, viewed January 6, 2016) |
| Subject |
Video games industry
|
|
Video games -- Marketing
|
|
GAMES -- Board.
|
|
Internet games industry
|
|
Hobbies and Games.
|
| Form |
Electronic book
|
| LC no. |
2015019803 |
| ISBN |
9781317625506 |
|
1317625501 |
|
9781315754901 |
|
1315754908 |
|
9781317625513 |
|
131762551X |
|
1138801542 |
|
9781138801547 |
|
