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Book Cover
E-book
Author Calkins, Tim, author

Title Leclerc : the growth challenge / Tim Calkins & Julien Dangles
Published [London] : SAGE, 2016
Online access available from:
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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth
Notes Originally Published in: Calkins, T., & Dangles, J. (2009). Leclerc: The Growth Challenge. 5-109-001. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on online resource; title from home page (viewed on April 27, 2016)
Subject Leclerc (Market chain)
Corporations -- Growth -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Dangles, Julien, author
ISBN 9781473959934 (ebook)