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Author Furtwengler, Dale.

Title Pricing for profit : how to command higher prices for your products and services / Dale Furtwengler
Published New York : AMACOM, 2010
Online access available from:
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Description 1 online resource (xii, 208 pages)
Contents Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index
Summary Few businesses are compensated well for the value they provide
Bibliography Includes bibliographical references
Notes Print version record
Subject Marketing.
Form Electronic book
Author American Management Association.
ISBN 0814415172
0814415180 (electronic bk.)
9780814415184 (electronic bk.)