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Author Ramaswamy, Kannan, author

Title Renault-Nissan : the challenge of sustaining strategic change / Kannan Ramaswamy
Published Glendale, AZ : Thunderbird School of Global Management, [2008]
copyright 2008
Online access available from:
International Business Online    View Resource Record  


Description 1 online resource (12 pages) : illustrations
Series International business online (text)
Thunderbird case series
Summary The case discusses the story of Nissan's miraculous turnaround after Renault decided to invest in the company. The automobile industry had just begun another wave of consolidation, and many industry leaders believed that size was crucial for survival. This conclusion led to several mergers and acquisitions that produced varying results. The deal concluded between Renault and Nissan was remarkable because it was not billed or designed as an acquisition or even a joint venture. It was structured as an alliance, emphasizing the fact that both companies would have their own separate identities in the marketplace and separate executive committees that would run their strategy. However, the benefits were expected to originate in cross-company synergies, ranging from design to manufacturing and logistics to R&D
Notes Title from resource description page (viewed November 24, 2014)
Thunderbird case number: A09-08-0011
Bibliography Includes bibliographical references (page 11)
Notes In English
Subject Renault véhicules industriels -- Case studies.
Nissan Jidōsha Kabushiki Kaisha -- Case studies.
Strategic alliances (Business) -- Case studies.
Automobile industry and trade -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Thunderbird School of Global Management, publisher