Description |
1 online resource |
Contents |
Enlightened nationalities -- The fate that has been assigned to me -- Store-princes -- A limitless opening for industry and talent -- Hard labor and wild delights -- Steamer day -- Treasonable combinations -- Our solid merchants -- "The secratt of them pants is the rivits" -- Patent riveted clothing -- Towers of strength -- Home industry -- Very strong opinions -- The best interests of the people of this state -- For over twenty years -- All will be sunshine for San Francisco and California -- A city man -- Imperishable |
Summary |
"Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation."--Jacket |
Bibliography |
Includes bibliographical references and index |
Notes |
Print version record |
Subject |
Strauss, Levi, 1829-1902
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SUBJECT |
Strauss, Levi, 1829-1902
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Strauss, Levi, 1829-1902 fast |
Subject |
Levi Strauss and Company -- History
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SUBJECT |
Levi Strauss and Company fast |
Subject |
Clothing trade -- United States -- History
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Jeans (Clothing) -- United States -- History
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HISTORY -- Jewish.
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Clothing trade
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Jeans (Clothing)
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United States
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Genre/Form |
History
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Form |
Electronic book
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LC no. |
2016031022 |
ISBN |
9781613764633 |
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1613764634 |
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