Title The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones

Published London ; New York : Routledge, 1993

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8 Ted/Raf		AVAILABLE

Description xii, 239 pages : illustrations ; 23 cm Series Comparative and international business.. Modern histories series Comparative and international business. Modern histories series. Analysis Marketing Notes Includes index Bibliography Includes bibliographical references and index Subject Export marketing -- Congresses. Marketing -- Congresses. Marketing -- History -- 20th century. Genre/Form Conference papers and proceedings. Author Jones, Geoffrey, 1952- Tedlow, Richard S. LC no. 92024738 ISBN 0415075734

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