2008

Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings

Wübben, Markus
1st ed


 

2010

Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe

Codita, Roxana



 

2020

The creation of the extraordinary : perspectives on luxury

Gurzki, Hannes

Wiesbaden : Springer Gabler, 2020

 

2012

The effects of cause-related marketing on customers' attitudes and buying behavior

Steckstor, Denise



 

2009

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

Schumann, Jan H.
1st ed


 

2018

Practical aspects of hair transplantation in Asians

Tokyo : Springer, [2018]

 

2011

Remote service technology perception and its impact on customer-provider relationships : an empirical exploratory study in a B-to-B-setting

Paluch, Stefanie
1. ed


 

2009

Technology acceptance of connected services in the automotive industry

Hiraoka, Clemens.
1st ed