Title How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John W. Leppard

Edition Second edition Published Oxford : Heinemann Professional, 1988

Copies

Location	Call no.	Vol.	Availability
MELB	658.85 Mcd/Hts		AVAILABLE

Description 265 pages : illustrations ; 24 cm Series The Marketing series Marketing series (London, England) Marketing series (London, England) Contents Includes index Notes "Published on behalf of the Institute of Marketing" Includes index Service industries. Salesmanship. - Manuals (BNB/PRECIS) Bibliography Includes index Subject Selling -- Service industries Service industries -- Management. Author Leppard, John. Institute of Marketing. ISBN 0434912883 (paperback) 0750619007 (1993 repr.)

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