Description |
x, 241 pages ; 23 cm |
Contents |
Pt. I. Masculinities, commercial culture and cultural analysis. 1. Representation, subjectivity and spectatorship. 2. Men's markets, consumer sectors and flexible specialization -- Pt. II. Menswear, retailing practices and the "new man" 3. New designs on men: menswear and the "new man" 4. Menswear and retailing practices: the case of retail design. 5. Menswear and the spectacle of shopping -- Pt. III. Advertising, market research and the "new man" 6. Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising. 7. "Who are we walking to?" Representations of the consumer in advertising research. 8. Advertising and the "new man": creative practices, account planning and media buying -- Pt. IV. Magazine culture and the "new man" 9. Looking for the Holy Grail: male readerships and the general interest men's magazine |
|
10. From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships. 11. Distinguishing looks: magazine fashion photography and the "new man" |
Notes |
"First published in 1996 by UCL Press"--T.p.verso |
Bibliography |
Includes bibliographical references (pages 225-233) and index |
Subject |
Masculinity in popular culture.
|
|
Middle-aged men -- Great Britain -- Attitudes.
|
|
Male consumers -- Great Britain -- Attitudes.
|
|
Men's clothing industry -- Great Britain.
|
|
Advertising -- Clothing and dress -- Great Britain.
|
LC no. |
96021862 |
ISBN |
0312163320 cloth |
|
0312163339 paperback |
|