| Description |
536 pages : illustrations ; 25 cm |
| Contents |
1. Innovation management : an introduction -- 2. The context of innovation and the role of the state / Ufuk M. Cakmakci -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development : an introduction -- 9. Managing R & D projects -- 10. The role of technology transfer in innovation -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. Market research and its influence on new product development -- 15. Managing the new product development team |
| Summary |
"Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arquments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Technological innovations -- Management.
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Industrial management.
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Product management.
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| Author |
Tiemens, Darrell (Lecturer)
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| LC no. |
2004053300 |
| ISBN |
0273686437 paperback |
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