| Description |
1 online resource (viii, 350 pages) : illustrations |
| Contents |
Overview of communication and health -- Provider/patient communication -- Caregiving and communication -- Social support and health -- Culture and diversity issues in healthcare -- Communication and healthcare organizations -- New technologies and health communication -- Mass communication and health -- Risk and crisis communication -- Health campaigns and community health initiatives -- Interdisciplinary healthcare teams -- Political issues and health communication -- Epilogue : looking toward the future of health communication research |
| Summary |
This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. @* Fully revised second edition of this popular and authoritative text @* Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication @* New case studies, examples, and updated glossary keep the work relevant and student-friendly @* Provides effective strategies for healthcare organizations and individuals in communicating with patients @* Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Communication in medicine.
|
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Communication in medicine -- Forecasting
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Mass media.
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Medical personnel and patient.
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Health Communication
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Communications Media
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Professional-Patient Relations
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Mass Media
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mass media.
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MEDICAL -- Physician & Patient.
|
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Medical personnel and patient
|
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Mass media
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Communication in medicine
|
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Gezondheidszorg.
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Communicatie.
|
| Form |
Electronic book
|
| Author |
Sparks, Lisa.
|
|
O'Hair, Dan.
|
| ISBN |
9781118339794 |
|
1118339797 |
|
9781299158245 |
|
1299158242 |
|
9781118339831 |
|
1118339835 |
|
