Introduction to innovation -- Defining the innovation challenge -- The deep dive -- Generating innovative ideas -- Prototyping and testing ideas -- Creating your diffusion plan
Summary
It is now recognized that innovation in healthcare needs to be a primary strategy for dealing with the challenges of pressure from consumers and the effort to control costs. This practical guide describes key issues surrounding innovation, such as the barriers to innovation in healthcare, the opportunities of working across boundaries in open innovation, and the process and tools of exploring the innovation approach. The highly-regarded author follows a five-stage process model that presents € a systematic base for understanding, and -- more importantly -- € performing innovation wor
