| Description |
1 online resource (238 pages) |
| Series |
Routledge studies in multimodality ; 4 |
|
Routledge studies in multimodality ; 4.
|
| Contents |
1. Introduction to Part I : primary focus -- social actors and their actions / Sigrid Norris -- 2. Teaching touch/response-feel : a first step to an analysis of touch from an (inter)active perspective / Sigrid Norris -- 3. Interactive technologies and the function of the senses / Jens Loenhoff -- 4. Multimodal exchanges and power relations in a public relations department / Helen Sissons -- 5. Scientific visualizations as discourse nexus : transmission of content or context for making meaning? / Shawn M. Rowe -- 6. Sacred time : temporal rhythms in Aipan practice / Gudrun Frommherz -- 7. Constructing and consuming "displays" in online environments / Rodney H. Jones -- 8. Technology and reception as multimodal remaking / Carey Jewitt -- 9. Introduction to Part II : primary focus -- cultural tools / Sigrid Norris -- 10. Normativity and software : a multimodal social semiotic approach / Emilia Djonov and Theo Van Leeuwen -- 11. Reception as social action : the case of marketing / Paul White -- 12. Combining computational tools with systemic functional theory for discourse analysis / Marissa K.L.E., Kay O'Halloran and Kevin Judd -- 13. Storm over the starship : a geosemiotic analysis of brand co-ownership / Denise M. Conroy and Richard W. Brookes -- 14. Multimodal texts as mediated actions : voice, synchronization and layered simultaneity in images of disability / Najma Al Zidjaly -- 15. Mediating multimodal environmental knowledge across animation techniques / Carmen Daniela Maier -- 16. Multimodality in practice : investigating theory-in-practice-through-methodology / Sigrid Norris |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Modality (Linguistics)
|
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Communication -- Methodology.
|
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Social interaction.
|
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Oral communication.
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LANGUAGE ARTS & DISCIPLINES -- Vocabulary.
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REFERENCE -- Word Lists.
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Communication -- Methodology
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Modality (Linguistics)
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Oral communication
|
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Social interaction
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Multimodalität
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Kommunikation
|
| Form |
Electronic book
|
| Author |
Norris, Sigrid, 1961-
|
| ISBN |
9781136622328 |
|
1136622322 |
|
1283442655 |
|
9781283442657 |
|
9780203801246 |
|
0203801245 |
|
