Title Advertising media workbook and sourcebook / Larry D. Kelley, Kim Bartel Sheehan, and Donald W. Jugenheimer

Edition Fourth edition Published New York : Routledge, 2015

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Description 1 online resource (ix, 370 pages) Contents pt. 1. Marketing and communication planning -- pt. 2. Media objectives and strategies -- pt. 3. Media tactics -- pt. 4. Broadcast media -- pt. 5. Print media -- pt. 6. Out-of-home media -- pt. 7. Digital media -- pt. 8. Media tools, analysis, and resources Notes Online resource; title from PDF title page (EBSCO, viewed April 15, 2015) Subject Advertising media planning. Advertising media planning -- Problems, exercises, etc BUSINESS & ECONOMICS -- Advertising & Promotion. Advertising media planning Genre/Form Problems and exercises Form Electronic book Author Sheehan, Kim Bartel, 1958- author Jugenheimer, Donald W., author. ISBN 9781317499404 1317499409 9781315713908 131571390X

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