| Description |
1 online resource |
| Series |
Routledge library editions. Advertising ; volume 9 |
|
Routledge library editions. Advertising ; v. 9
|
| Contents |
Ch. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent |
| Summary |
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935 |
| Notes |
Print version record |
| Subject |
Advertising media planning.
|
|
Advertising media planning
|
| Form |
Electronic book
|
| ISBN |
129955878X |
|
9781299558786 |
|
9780203582558 |
|
0203582551 |
|
9781136669583 |
|
1136669582 |
|
9781136669729 |
|
1136669728 |
|
9781136669651 |
|
1136669655 |
|
9780415817998 |
|
0415817994 |
|
9781138994959 |
|
1138994952 |
|
