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Title
International
advertising
: realities and myths / edited by John Philip Jones
Published
Thousand Oaks, Calif. : Sage Publications, [2000]
©2000
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
659.1 Jon/Iar
AVAILABLE
Description
412 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index
Subject
Advertising
.
Advertising
media
planning
.
Comparative
advertising
.
Author
Jones, John Philip.
LC no.
99006528
ISBN
0761912444 acid-free paper
0761912452 paperback acid-free paper
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