Title The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris

Published Boston, Mass. : Auburn House ; London : Eurospan [distributor], [1981] ©1981

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.111 Alb		AVAILABLE

Description xxi, 226 pages : illustrations ; 24 cm Analysis Economic conditions Effects of advertising Notes Includes index Bibliography Bibliography: pages 201-217 Subject Advertising -- Management. Advertising media planning. Advertising -- Economic aspects. Author Farris, P. (Paul), 1939- LC no. 80024645 ISBN 086569057X

Other Titles Evidence on the economic effects of advertising Evidence on the economic effects of advertising

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