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 entries 52-453
307
E-book
2010

First Steps in Advertising and Sales Promotion


Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
2nd ed


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311
Book
c2010

Art direction


Mahon, Nik.



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312
E-book
2009

Marketing communications in tourism and hospitality : concepts, strategies and cases


McCabe, Scott (Lecturer in tourism management and marketing)
First edition
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009

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313
Streaming video
2009

The strategic role for TV advertising within integrated communications


Millar, Grant, (Managing Director, Vizeum, UK)

London : Henry Stewart Talks, 2009

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314
E-book
2009

Web marketing all-in-one for dummies


Arnold, John, 1972-



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315
316
Streaming video
2009

Online media planning : getting the strategy and targeting right


Sheldon, Nigel (Digital Strategy Consultant, UK)



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317
Streaming video
2009

Welcome to digital marketing


Meadows-Klue, Danny (Founder and CEO, Digital Strategy Consulting, UK)



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318
Streaming video
2009

The strategic role for TV advertising within integrated communications


Millar, Grant, (Managing Director, Vizeum, UK)



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320
Book
2009

Strategic sport marketing



Third edition
Crows Nest, N.S.W. : Allen & Unwin, 2009

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321
Book
2009

Concise encyclopedia of professional services marketing


Clow, Kenneth E.

New York : Routledge, 2009

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322
Book
2009

Cases in advertising management


Kelley, Larry D., 1955-

Armonk, N.Y. : M.E. Sharpe, [2009]

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323
Book
2009

Contemporary advertising


Arens, William F.
Twelfth edition
Boston : McGraw-Hill Irwin, [2009]

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324
Book
2009

Guerrilla marketing in 30 days


Levinson, Jay Conrad.
Second edition
[Irvine, Calif.] : Entrepreneur Press, 2009

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325
Book
2009

Experiential marketing : a practical guide to interactive brand experiences


Smilansky, Shaz.

London ; Philadelphia : Kogan Page, 2009

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329
Book
2009

Advertising and promotion : an integrated marketing communications perspective


Belch, George E. (George Eugene)
[Aust. edition]
Sydney : McGraw-Hill Australia, 2009

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330
E-book
2009

Behavioural Targeting


Klever, Alice



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333
334
E-book
2009

Design Manual


Whitbread, David
2nd ed


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335
Book
2009

The design manual


Whitbread, David, author
Revised and expanded edition
Sydney : UNSW Press, [2009]

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336
Book
2009

Research methods for media and communication


Weerakkody, Niranjala Damayanthi, author
Second edition
South Melbourne, Vic. : Oxford University Press Australia and New Zealand, [2009]

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338
Book
2008

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age


Stone, Bob, 1918-2007.
Eighth edition
New York : McGraw-Hill, [2008]

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339
Book
2008

Public relations today : managing competition and conflict



First edition
Boston : Pearson/Allyn & Bacon, [2008]

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340
Book
2008

Advertising : principles and practice


Wells, William, 1926- author
Australasian edition
Frenchs Forest, N.S.W. : Pearson Education Australia, [2008]

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341
343
E-book
2008

Advertising and personal selling


Rajput, Namita
1st ed


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344
E-book
2008

Foundations of Advertising : Theory and Practice


Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950- author.



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346
E-book
2007

Public health advocacy and tobacco control : making smoking history


Chapman, Simon, 1951-

Oxford ; Malden, Mass. : Blackwell Pub., 2007

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347
E-book
2007

Encyclopedia of sex and gender




Detroit, Mich. : Macmillan Reference USA, [2007]

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349
Book
2007

Advertising, promotion, and other aspects of integrated marketing communications


Shimp, Terence A., author
Seventh edition
Mason, Ohio : Thomson South-Western, [2007]

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350
Book
2007

Essentials of contemporary advertising


Arens, William F.

Boston : McGraw-Hill Irwin, [2007]

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