| Description |
1 online resource (435 pages) |
| Series |
Routledge Handbooks in Communication Studies |
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Routledge Handbooks in Communication Studies
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| Contents |
<P></P><P>Preface</P><P>Carmelo Vázquez <I>(Universidad Complutense de Madrid)</P></I><B><P></P><P>INTRODUCTION</P><P></P><P>Chapter 1</P><P>Presentation: The Flourishing Side of Communication Effects</P></B><P>José Antonio Muñiz-Velázquez <I>(Universidad Loyola Andalucía)</P></I><P>Cristina Pulido <I>(Universitat Autònoma de Barcerlona)</P></I><B><P></P><P>Chapter 2</P><P>Emergence of Positive Communication and its Social Impact</P></B><P>Beatriz Villarejo-Carballido <I>(University of Deusto)</P></I><P>Cristina Pulido<I> (Universitat Autònoma de Barcelona)</P></I><P>Mimar Ramis <I>(Universitat de Barcelona)</P></I><P></P><B><P>Chapter 3</P><P>What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)</P></B><P>Gonzalo Hervás <I>(Universidad Complutense de Madrid)</P></I><P>Covadonga Chaves <I>(Universidad Francisco de Vitoria)</P></I><B><P></P><P>PART ONE</P><P>POSITIVE INTERPERSONAL COMMUNICATION</P><P></P><P>Chapter 4</P><P>The Future of Positive Interpersonal Communication Research</P></B><P>Thomas J. Socha <I>(Old Dominion University)</P></I><B><P></P><P>Chapter 5</P><P>What's in a SmileHappiness and Communication from a Cultural Perspective</P></B><P>Jessie K. Finch <I>(Stockton University)</P></I><P>Celestino Fernández <I>(University of Arizona)</P></I><B><P></P><P> </P><P> </P><P>Chapter 6</P><P>On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness</P></B><P>Julien C. Mirivel <I>(University of Arkansas at Little Rock)</P><B><P></P></I><P>Chapter 7</P><P>Prosocial Relationship Maintenance and Resilience/Thriving</P></B><P>Nicole N. Zamanzadeh & Tamara D. Afifi</P><I><P>(University of California Santa Barbara)</P></I><B><P></P><P>Chapter 8</P><P>Communication for a Flourishing and Thriving Romantic Relationship</P></B><P>Gary A. Beck <I>(Old Dominion University)</P></I><P>Joshua Pederson <I>(University of Alabama)</P></I><B><P></P><P>Chapter 9</P><P>Explicating Positive Communication within Theories of Family Communication</P></B><P>Steven R. Wilson <I>(University of South Florida)</P></I><P>Elizabeth A. Munz <I>(West Chester University)</P></I><B><P></P><P>Chapter 10</P><P>Supportive and Mindful Communication</P></B><P>Susanne M. Jones & Lucas J. Youngvorst</P><I><P>(University of Minnesota, Twin Cities)</P></I><B><P></P><P>Chapter 11</P><P>Communication Savoring as Positive Interpersonal Communication</P></B><P>Margaret Jane Pitts, Sara Kim, Holman Meyerhoffer & Jian Jiao</P><I><P>(University of Arizona)</P><P></P></I><B><P>PART TWO</P><P>HAPPINESS AND MEDIA</P><P></P><P>Chapter 12</P><P>Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies</P></B><P>Mary Beth Oliver <I>(Penn State University)</P></I><P>Arthur A. Raney <I>(Florida State University)</P></I><B><P></P><P>Chapter 13</P><P>On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences</P></B><P>Matthias Hofer <I>(University of Zürich)</P></I><P>Diana Rieger <EM>(Ludwig Maximilian University, Munich)</EM></P><B><P></P><P>Chapter 14</P><P>Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan</P></B><P>Javier Lozano Delmar and Milagrosa Sánchez-Martín</P><I><P>(Universidad Loyola Andalucía)</P></I><B><P></P><P>Chapter 15</P><P>Media, Well-being and Health during Childhood and Adolescence</P></B><P>Margarida Gaspar de Matos, Cátia Branquinho & Tania Gaspar</P><I><P>(University of Lisbon)</P></I><B><P></P><P>PART THREE</P><P>HAPPINESS, ADVERTISING AND MARKETING COMMUNICATION</P><P></P><P>Chapter 16</P><P>Positive Marketing, Virtue and Happiness</P></B><P>Dawn Lerman & <B> </B>Santiago Mejia</P><I><P>(Fordham University)</P></I><B><P></P><P>Chapter 17</P><P>Advertising and Authentic Happiness: Can They Be Good Friends</P></B><P>José Antonio Muñiz-Velázquez <I>(Universidad Loyola Andalucía)</P></I><P>Juan F. Plaza <I>(Universidad Loyola Andalucía)</P></I><B><P></P><P>Chapter 18</P><P>Brand Engagement and Positive Advertising</P></B><P>David Alameda and Irene Martín</P><I><P>(Pontifical University of Salamanca)</P></I><B><P></P><P>Chapter 19</P><P>Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx</P></B><P>Timothy de Waal Malefyt <I>(Fordham University)</P></I><B><P></P><P>Chapter 20</P><P>Branding and the Happiness Formula</P></B><P>Belén Gutiérrez-Villar, Pilar Castro-González, </P><P>Rosa Melero-Bolaños, & Mariano Carbonero-Ruz</P><P>(Universidad Loyola Andalucía)</P><B><P></P><P>Chapter 21</P><P>Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour's #IWillWhatIWant Brand Campaign</P></B><P>Linda Tuncay Zayer <I>(Loyola University Chicago)</P></I><P>Catherine A. Coleman <I>(Texas Christian University)</P></I><P>Jose Luis Rodriguez Orjuela <I>(Loyola University Chicago)</P></I><B><P></P><I><P>Chapter 22</P></I><P>Spirituality and Advertising</B></title><authorgroup></P><P>Galit Marmor-Lavie<author><name>GGGGFG</name> <I>(The University of Texas at Austin)</I></emphasis></orgname></affiliation></author></authorgroup><para><link linkend="AAJQXJV0.tif" preference="1"/></para><epigraph></P><B><P></P><P>PART FOUR</P><P>NEW PUBLIC RELATIONS FOR A NEW ECONOMY</P><P></P><P>Chapter 23</P><P>Corporations for a New Economy of Happiness</P></B><P>Luis Rivas<B> <I>(</B>Universidad Pontificia de Salamanca)</P></I><P>Elias Soukiazis <I>(Universidade de Coimbra)</P></I><B><P></P><P>Chapter 24</P><P>Rethinking Internal Communication: Building Purpose-driven Organizations</P></B><P>Ángel Alloza Losana <I>(Universitat Jaume I & Corporate Excellence)</P></I><P>Clara Fontán Gallardo <I>(Universidad Complutense de Madrid)</P></I><B><P></P><P>Chapter 25</P><P>Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization</P></B><P>Antonio Ariza-Montes <I>(Universidad Loyola Andalucía)</P></I><P>Antonio L. Leal-Rodríguez <I>(Universidad de Sevilla)</P></I><P>Horacio Molina-Sánchez <I>(Universidad Loyola Andalucía)</P></I><P>Jesús Ramírez-Sobrino <I>(Universidad Loyola Andalucía)</P></I><B><P></P><P>Chapter 26</P><P>Socially Responsible Consumption and Happiness</P></B><P>Rafael Araque-Padilla, María José Montero-Simó & José Javier Pérez-Barea</P><I><P>(Universidad Loyola Andalucía)</P></I><B><P></P><P>PART FIVE</P><P>HAPPINESS AND POSITIVE DIGITAL TECHNOLOGIES</P></B><P></P><B><P>Chapter 27</P><P>Positive Technology: From Communication to Positive Experience</P></B><P>Giuseppe Riva, Silvia Serino, Alice Chirico & Andrea Gaggioli</P><I><P>(Università Cattolica del Sacro Cuore)</P></I><B><P></P><P>Chapter 28</P><P>Youth Prosumers and Character Strengths</P></B><P>Paula<I> </I>Herrero-Diz <I>(Universidad Loyola Andalucía)</P & gt |
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Cover; Half Title; Series Page; Title; Copyright; CONTENTS; List of Illustrations; Contributors; Acknowledgments; Preface; Introduction; 1 The Flourishing Side of Communication Effects; 2 Research on Positive Communication and Social Impact; 3 What Can Science Tell Us About Human Happiness (and Why and How Should We Disseminate It)?; PART I Positive Interpersonal Communication; 4 The Future of Positive Interpersonal Communication Research; 5 What's in a Smile? Happiness and Communication From a Cultural Perspective |
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6 On the Nature of Peak Communication: Communication Behaviors That Make a Difference on Well-Being and Happiness7 Prosocial Relationship Maintenance and Resilience/Thriving; 8 Communication for a Flourishing and Thriving Romantic Relationship; 9 Explicating Positive Communication Within Theories of Family Communication; 10 Supportive and Mindful Communication; 11 Communication Savoring as Positive Interpersonal Communication; PART II Happiness and Media; 12 Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies |
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13 On Being Happy Through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences14 Eudaimonic Flourishing in Media Consumption: Love, Know, and Experience as a Fan; 15 Media, Well-Being, and Health During Childhood and Adolescence; PART III Happiness, Advertising, and Marketing Communication; 16 Positive Marketing, Virtue, and Happiness; 17 Advertising and Authentic Happiness: Can They Be Good Friends?; 18 Brand Engagement and Positive Advertising; 19 Using Ethnographic Insights to Foster Positive Value Exchange Between Consumers and Corporations: A Case Study With FedEx |
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20 Branding and the Happiness Formula21 Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour's #IWillWhatIWant Brand Campaign; 22 Spirituality and Advertising; PART IV New Public Relations for a New Economy; 23 Corporations for a New Economy of Happiness; 24 Rethinking Internal Communication: Building Purpose-Driven Organizations; 25 Authentic Communication and Subjective Well-Being: The Case of a Nonprofit Public Service Organization; 26 Socially Responsible Consumption and Happiness; PART V Happiness and Positive Digital Technologies |
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27 Positive Technology: From Communication to Positive Experience28 Youth Prosumers and Character Strengths; 29 Aesthetics, Usability, and the Digital Divide: An Approach to Beauty, UX, and Subjective Well-Being; 30 POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected; 31 Wearables for Human Flourishing; 32 Digital Altruism: It Is Good to Be Good Also in Social Media; 33 Happiness and Digital Ethics; PART VI Happiness at School: Positive Communication and Education; 34 Positive Education: Promoting Well-Being at School |
| Notes |
35 The Real Happiness in Education: The Inclusive Curriculum |
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Print version record |
| Subject |
Communication.
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Communication -- Psychological aspects.
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Communication -- Social aspects.
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Happiness.
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Social change.
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Communication
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Communication -- Psychological aspects
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Communication -- Social aspects
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Happiness
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Social change
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| Form |
Electronic book
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| Author |
Pulido, Cristina M
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| ISBN |
9781351801607 |
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1351801600 |
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9781351801591 |
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1351801597 |
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9781351801584 |
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1351801589 |
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9781315207759 |
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1315207753 |
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