Title Brazilian multinationals : internationalization through franchising / Vanessa Bretas

Published London : Henry Stewart Talks, 2021

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (23 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents Brazil's internationalization waves -- Brazilian multinationals -- International franchising governance modes -- Brazil's internationalization stages -- iGUi case study Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Franchises (Retail trade) -- Brazil Globalization -- Brazil Industrial organization -- Brazil International business enterprises -- Brazil Economic history. Franchises (Retail trade) Globalization. Industrial organization. International business enterprises. International economic relations. SUBJECT Brazil -- Economic conditions. http://id.loc.gov/authorities/subjects/sh85016532 Brazil -- Foreign economic relations Subject Brazil. Form Streaming video Author Henry Stewart Talks (Firm), issuing body.

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