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Book Cover
Author Tavlin, Linda, author

Title Aviation communication : strategy and messages for ensuring success and preventing failures / Linda Tavlin
Published Abingdon, Oxon ; New York, NY : Routledge, 2019
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Description 1 online resource
Contents Cover; Half Title; Title; Copyright; Dedication; Contents; List of illustrations; Foreword; Acknowledgments; Introduction; 1 Introduction to aviation communication -- it's more than you think!; Three points to communication; Potential parties to an event; Audience analysis; Empowerment statement; Cultural differences in communication; Chapter summary; 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue; Terminology and lingo; Techniques; Source of support points -- development of a technical data sheet; Chapter summary
3 The 4-point formula -- your absolute safety netBackground; The 4-point formula; Rationale for the 4-point formula; Case studies -- uses of the 4-point formula; Why reinvent the wheel?; Dealing with various audiences; Conclusion; Chapter summary; 4 The accident investigation process and associated scenarios: who is really in charge?; Background; Contracting states; Standards and Recommended Practices; Investigation board formats; Rationale for communication; Levels of communication; Variables for reality; Three common threads; The CEO and their communication styles; Case study; Chapter summary
5 Strategy and messages: establishing the foundation for success or failure -- the meat and the bonesStrategy for who speaks; An organization's objective for who communicates in an accident or incident; Reality decides who communicates; Messages for potential audiences in an accident or incident; Messages by subject; Chapter summary; 6 Controversial questions and answers -- situational awareness -- dos and don'ts: help to back out of that corner!; Leaving a situation; Don't know the answer; Don't know the answer but would like to respond; Know the answer, but don't want to respond
Realize you are in trouble and want to get out of itSometimes there is no winning -- realize it!; Law enforcement vs aviation; Personnel event; Ethics situation; Insurance question; Humanizing vs apologizing; The causes; Confidentiality; Questions in an accident; Potential controversial questions; Dos and don'ts; English as a second language; Chapter summary; 7 Communication response worksheets -- learning to plan it all before something happens; Communication response worksheet template -- how to fill it out; Template 1 -- accident with deaths and/or injuries; Template 2 -- incident, part 1
Statement/release #8 -- safety issue
Template 3 -- safetyTemplate 4 -- ethics, part 1; Template 5 -- commercial, part 1; Template 6 -- finance; Template 7 -- workplace; Template 8 -- technical; Chapter summary; 8 Sample press statements: the accident and beyond with the how and the why; Statement/release #1 -- event with deaths/injuries external; Statement/release #2 -- event with deaths/injuries internal; Statement/release #3 -- incident with no deaths or injuries; Statement/release #4 -- security scrutiny; Statement/release #5 -- regulatory event; Statement/release #6 -- regulatory fine; Statement/release #7 -- security/terrorism concern
Summary Do you ever wonder why an airline's communication strategy can crash and burn in a crisis? A lack of understandingan acceptable aviation communication strategy can, in this fast world of social media, ruin a company's credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization's communication strategy from becoming the tragedy-after-the-tragedy thatwe've seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as25 specific techniques that give the actual words to use to deliver the book's messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool
Bibliography Includes bibliographical references and index
Notes Linda J. Tavlinis the president of an international aviation communication consultancy with over 30 years' experience training organizations onhow to deal with controversial audiences.Linda teaches aviation communication in the accident investigation and safety programs at Cranfield University, UK
Description based on online resource; title from PDF title page (EBSCO, viewed March 29, 2019)
Subject Aeronautics -- Information services
Aeronautics -- Safety measures
Aeronautics, Commercial -- Customer services
Communication in organizations
Miscommunication -- Prevention
Form Electronic book
ISBN 0429460422 (electronic bk.)
0429863659 (electronic bk. : Mobipocket)
0429863667 (electronic bk. : EPUB)
0429863675 (electronic bk. : PDF)
9780429460425 (electronic bk.)
9780429863653 (electronic bk. : Mobipocket)
9780429863660 (electronic bk. : EPUB)
9780429863677 (electronic bk. : PDF)