| Description |
1 online resource (309 p.) |
| Series |
Routledge Advances in Management and Business Studies |
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Routledge advances in management and business studies.
|
| Contents |
Intro -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Figures -- Tables -- Contributors -- Forewords -- Forewords (cont.) -- Preface -- Acknowledgments -- Part 1: Digital Transformation and Development of High Education Institutions -- 1. Innovations in a CEEPUS Academic Network and Their Impact on Management Effectiveness and Research Achievements -- Review on CEEPUS and Other Academic Networking Programs -- CEEPUS Network BG-1103 -- Event-based Approach and Implementation of the Innovative Flexible Course -- Coordinator's Tour and Its Role |
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Joint Doctoral Program with an Innovative Network-wide Joint Co-tutorship and Co-supervision -- Innovative Platform for E-management of the Academic Network IMA-NET -- Innovative Ways of Cooperation with Business Partners of the Network -- Impact of the Innovations in the Network BG-1103 on the Effectiveness and Research Achievements -- Limitations of the Network Development -- Conclusion -- Acknowledgment -- References -- Recommended websites |
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2. The Effect of Ethical Leadership and Leadership Effectiveness on Employees' Turnover Intention in High Education Institutions: A Case Study of Ibagué University -- Introduction -- Ibagué University Background -- Ibagué University Organizational Structure -- Literature Review -- Research Methodology -- Measures in Factor Analysis -- Data Collection -- Validity and Reliability -- Data Triangulation -- Researching Technique -- Samples and Qualitative Research Measurement Tool -- Secondary Data Collection -- Results -- Demographic Aspects -- Mean Scores -- Hypotheses Testing -- Discussions |
|
Practical Implications -- Contributions -- Limitations -- References -- 3. Digital Transformation in Education: A Case Study of Teacher Information Network (TIN) in Turkey -- Introduction -- The Main Elements of Digital Transformation -- Digital Transformation in Education -- Digital Transformation in Education in Turkey -- Method and Case Study -- Data Collection and Analysis -- Participants -- Scope and Content of the TIN -- Technical and Design Features -- Teachers' Competencies -- Motivation -- Conclusion -- References |
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4. Ambient, Guerilla, and Event Marketing in Education of Marketers, and Development of Creative Abilities: A Case Study -- Introduction and Aims of the Chapter -- Theoretical Background -- Creativity and Its Development -- Ambient and Guerilla Marketing Communication -- Event Marketing and Marketing Communication -- Case Study -- Research Problem and Hypotheses -- Methodological Framework and Methods -- Research Sample -- Ambient Marketing Creative Skills Development"" Course and the Holistically Oriented Approach to Stimulating Creative Competences -- Analysis and Interpretation of Results |
| Notes |
Description based upon print version of record |
|
Limits and Discussion |
| Subject |
Technological innovations -- Economic aspects
|
|
Information technology -- Economic aspects
|
|
Information technology -- Economic aspects.
|
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Technological innovations -- Economic aspects.
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| Form |
Electronic book
|
| ISBN |
9781000965537 |
|
1000965538 |
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