| Description |
1 online resource (vi, 204 pages) : illustrations (some color) |
| Series |
Springer proceedings in business and economics, 2198-7254 |
|
Springer proceedings in business and economics. 2198-7254
|
| Contents |
Intro -- Contents -- Digitalization in Social and Corporate Responsibility -- Barriers to Digital Business and Challenges of Social Innovations in Georgia -- 1 Introduction -- 2 Research Methodology and Results -- 3 Barriers to Advancing a Digital Business -- 4 Research Conclusions -- References -- The Impact of the Covid Pandemic on Consumer Ethics and Corporate Responsibility -- 1 Introduction -- 2 Theory -- 3 Research Method -- 4 Case Study -- 5 Results and Discussion -- 6 Conclusion, Limitations and Further Research -- References |
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The Importance of Digitalization of Legal Documents Preparing Process and Its Impact on Peoples' Legal Guarantees -- 1 Introduction -- 2 What It Means to Digitalize Legal Documents? -- 3 How Can Legal Documents Transform Digitally? -- 4 Benefits and Importance of Digitalization -- 5 Conclusion -- References -- Stakeholder Interests in the Support Landscape of for profit Incubators -- 1 Introduction -- 2 Theoretical Approach -- 3 Methodology and Data Collection -- 4 Case Studies -- 5 Conclusion, Limitations and Further Research -- References |
|
Customer Persuasion and Branding Through Digital Communication During Covid-19 -- 1 Introduction -- 2 Establishing a Connection Between Brand and Target Audience -- 2.1 Theories of Marketing Communication and Persuasion -- 2.2 Digital Space and Covid-19 -- 3 Consumer Communication and the AIDA Model -- 3.1 Emotions -- Cognitive and Non-cognitive Aspects in Marketing -- 3.2 The AIDA Model and Neuroscience Approaches -- 4 Research Findings and the 5-Stage Model -- 4.1 Research Goals and Objectives -- 4.2 Research Methodology -- 4.3 Research Results and Findings -- 5 Conclusion -- Appendix |
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5.3 Under Armour -- 6 Outlook -- 6.1 Strategic Checklist -- 6.2 Technical Check List -- 6.3 Limitations and Restrictions -- 6.4 Future Research -- References -- Integrated Digital Sales Platform for the Solution of Customer Needs -- 1 Introduction -- 2 Theory -- 2.1 Sales -- 2.2 Digital Sales -- 3 Research Method -- 3.1 Data Collection -- 3.2 Variables -- 3.3 Statistics -- 4 Results -- 5 Conclusion and Limitations -- References -- Social Commerce as a Value Driver-Opportunities and Limitations of Direct Sales -- 1 Introduction -- 2 The Emergence of Social Commerce |
| Summary |
This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professionals aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education. The book is an interesting read for researchers and professionals interested in digital management |
| Notes |
Selected conference proceedings |
|
Online resource; title from PDF title page (SpringerLink, viewed January 24, 2023) |
| Subject |
Information technology -- Management -- Congresses
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Business information services -- Congresses
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Business information services
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Information technology -- Management
|
| Genre/Form |
Electronic books
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proceedings (reports)
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Conference papers and proceedings
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Conference papers and proceedings.
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Actes de congrès.
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| Form |
Electronic book
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| Author |
Geibel, Richard C., editor
|
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Machavariani, Shalva, editor
|
| ISBN |
9783031201486 |
|
3031201485 |
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