| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
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SAGE business cases
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| Summary |
Shangri-La is the translation of the Sanskrit term for "blissful land." The British novelist James Hilton's book The Vanishing Horizon, which portrays Shangri-La as a paradise on earth and is considered as a "Hidden door" to happiness, was released in April 1933.Baima Duoji, a native of Shangri-La, Diqing Prefecture, Yunnan Province, China, left his enviable job of China Central Television (CCTV) in 2000 and returned to his hometown of Shangri-La to launch his own business. He founded Songtsam Lodge Lvgu, the town's first boutique lodge hotel, and also developed a butler-style customer service that embodied Songtsam. Following the establishment of a good reputation in the market, Songtsam, led by Baima Duoji, began to aggressively experiment with the innovation of its business model and introduced a new form based on "hotel services + tour routes." According to the marketing concept of "making customers happy" via the "Hidden door," Songtsam relied on elaborate site selection and the construction of new hotels for launching the Yunnan-Tibet route and Shangri-La circuit tour products, achieving the Songtsam market's innovative transformation from "selling rooms" to "selling tours." (It is important to note that Songtsam has given Corporate Social Responsibility), cultural public welfare, and environmental preservation initiatives significant consideration as it has grown its company and has better put into practice the unique growth approach of generating win-win outcomes for all parties involved. The entrepreneurial spirit of Songtsam's founder, Baima Duoji, has been essential to the company's growth, but as the company's operations expand, it is critical to consider how to maintain the entrepreneur's personal influence and whether further innovation can result in sustainable corporate growth. In this case study, students analyze and examine Songtsam's challenges and concerns regarding marketing innovation, product development methods, value co-creation, and long-term sustainability |
| Notes |
Description based on XML content |
| Subject |
Business planning -- Case studies
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Strategic planning -- Case studies
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Organizational change -- Case studies
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Corporate culture -- Case studies
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Business planning
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Corporate culture
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Organizational change
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Strategic planning
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| Author |
Yang, Yongzhong, active 2023, author
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Cairang, Gaji, author
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| ISBN |
9781071915325 |
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1071915320 |
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