| Description |
1 online resource (480 pages) |
| Contents |
The Sustainable MBA: A Business Guide to Sustainability; Copyright; Contents; Preface; Acknowledgments; Part 1: Setting the Scene; Chapter 1: About this Book; Who is The Sustainable MBA for and why should I read it?; What you will find in The Sustainable MBA; How The Sustainable MBA is organized; Ideas on how to use this book; Planet Earth fact sheet; Chapter 2: What is Sustainability?; The basics; Other definitions; Sustainable development: A global effort; Working together: Stakeholders in sustainability; Chapter 3: What does this Mean for Business?; The business case |
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The sustainability sales pitchChapter 4: The Sustainability Journey; The journey; What does a leading company look like?; Chapter 5: Getting Started; Step by step; Getting past internal excuses; Part 2: The Core Topics; Chapter 6: Accounting; Why is it important?; The key concepts; Full or true cost accounting; Materiality; Key performance indicators; Measuring social impact; Sustainability in financial statements; Integrated reporting; Assurance; Challenges?; Trends and new ideas; Bringing it all together; Increased disclosure; Recognizing unrecognized assets; Different forms of reporting |
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Shadow reportingSustainability reporting; Chapter 7: Economics; Why is it important?; The key concepts; Sustainable consumption; The commons; Externalities; Market-based incentives; Re-evaluating GDP; Emerging markets; Challenges?; Trends and new ideas; Alternative trading systems; A new economic model; Estimating the cost of inaction; From free to fee; Valuing future generations; Regulatory instruments; Environmental valuation; Business and the world's poor; Chapter 8: Entrepreneurship; Why is it important?; The key concepts; Social/environmental entrepreneurs; Exploring new business models |
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Making changes from withinGenerating ideas; Funding; Challenges?; Trends and new ideas; Merging and selling; Microbusinesses; Social stock exchange; Working with big business; Marketing on a shoestring; Some advice for entrepreneurs; Cooperatives; Chapter 9: Ethics and Corporate Governance; Why is it important?; The key concepts; Business and human rights; Labor and working conditions; Ethics and the individual manager; Corporate governance; Corruption; Bribery; The power of media; Challenges?; Trends and new ideas; Transparency and honesty; The company of the future; Fair trade |
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Crowdsourcing the truthWhistleblowing; The role of the CEO; Chapter 10: Finance; Why is it important?; The key concepts; Sustainable investment; Integrating ESG; Fiduciary responsibilities; Shareholder engagement; Ratings and indexes; Project finance; Challenges?; Trends and new ideas; Cross-disciplinary collaboration; New landscape for corporate ownership; Long-term value; The role of the CFO; Insurance sector; A new kind of bank; Microfinance; Chapter 11: Marketing; Why is it important?; The key concepts; People; Products; Price; Place; Packaging; Eco-labels; Social marketing |
| Summary |
Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you 'green' your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including: What sustainability is, why you should be interested, how to get |
| Notes |
Cause-related marketing |
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Print version record |
| Subject |
Management -- Environmental aspects
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Business enterprises -- Environmental aspects
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Sustainable development.
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Social responsibility of business.
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sustainable development.
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Business enterprises -- Environmental aspects
|
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Management -- Environmental aspects
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Social responsibility of business
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Sustainable development
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| Form |
Electronic book
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| ISBN |
9781118760611 |
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1118760611 |
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