| Description |
1 online resource (191 pages) |
| Contents |
Copyright; CONTENTS; LIST OF FIGURES; AUTHOR; ACKNOWLEDGEMENTS; GLOSSARY; 1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?; SOCIALLY CONNECTED; ONLINE AND FACE TO FACE NETWORKING; 2 THE NEW WAY OF COMMUNICATING; IS THIS THE NEW FAD FOR THE 21ST CENTURY?; WHY DO YOU NEED SOCIAL CONNECTIONS?; THE NEW WAY OF MARKETING TO YOUR CUSTOMERS; 3 YOUR SOCIAL MEDIA SUCCESS PLAN; SPOTTING THE SOCIAL MEDIA SNAKE OIL SALESMAN; MEASUREMENTS AND METRICS; WHAT IS RIGHT FOR YOUR ORGANISATION?; SOCIAL MEDIA IS NOT THE NEW WAY OF COMMUNICATING; THE GROWTH OF THE WEB 2.0 WORLD; SOCIALISING AND INTERACTING |
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YOUR STRONG AND WEAK TIES4 THE TOOLS OF THE NEW WEB; THE TOOLS OF WEB 2.0; THE POWER OF COLLECTIVE HUMAN KNOWLEDGE; TOOLS, TOOLS, TOOLS; VIRTUAL WORLDS AND GAMING; 5 NETWORKS; A SITE FOR EVERY PURPOSE; CLASSIFIEDS; THE INSTANT NEWS CHANNEL; SOCIAL NETWORKS AND THE YOUNGER GENERATION; THE NEW WAY OF MARKETING; 6 THE ONLINE BRAND; MANAGING YOUR BRAND; STARTING TO CREATE YOUR PERSONAL BRAND; THE POTENTIAL FOR REPUTATION DAMAGE; 7 BRAND IMPACT AND BRAND SUCCESS; THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS; USING TWITTER TO GROW YOUR BUSINESS -- DELL STYLE; CORPORATE GUIDELINES AND POLICIES |
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Managing rebrands and brand migration8 connections and reputation; making sense of social networking; community connections and recommendations; consolidating your approach; your existing brand; 9 discovery; creating and publicising your brand; using social media for recruitment; discovering the influencers in your audience; starting your social media plan; 10 scaling networks; scaling networks; our behaviour is influenced by our age; other ways of broadcasting your message; inside the firewall; customer service; 11 relationships and engagement; twitter for your business |
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RELATIONSHIPS AND ENGAGEMENTCULTIVATING YOUR ADVOCATES; SOCIAL MARKETING; DEALING WITH THE FLOOD OF INFORMATION; 12 AMPLIFYING YOUR MESSAGE; COMMUNITIES AND INFLUENCERS; VIRAL AWARENESS; ONLINE GAMING FOR SOCIAL CAUSES; RECORDING AND TRACKING; 13 WHERE IS IT ALL GOING?; THE NEW WAY OF USING THE PLATFORM; THE MOBILE OPPORTUNITY; NOTES; INDEX; Back Cover |
| Summary |
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+ |
| Bibliography |
Includes bibliographical references |
| Notes |
Copyright © 2012 British Informatics Society Limited 2012 |
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Print version record |
| Subject |
Internet marketing.
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Social media -- Economic aspects
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Online social networks -- Economic aspects
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Internet marketing
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Social media -- Economic aspects
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| Form |
Electronic book
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| ISBN |
9781780171272 |
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1780171277 |
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9781780171289 |
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1780171285 |
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9781780171296 |
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1780171293 |
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