| Description |
1 online resource (electronic texts (442 pages)) |
| Contents |
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S. Shantani -- 4. Buffet or à la carte: pricing digital goods / Deepti Verma, Gaurav Gupta and Kamat Keshav -- 5. IDM products vs. services: a comparative analysis / Aditya Budi, Mi Wang and Tianyuan Wang -- 6. The problem with free Web content / Ping Seng Ng [and others] -- 7. Bundling strategy in the IDM marketplace / Goh Kok Min, Kelvin Tan Yuean Soo and Wang Geng -- 8. Profiting from IDM innovations: learning from Amazon.com and iTunes / Bakrudeen Hyder Ali Nizam, Senthil Kumar Praveen Kumar and Trichy Ranganathan Jayaraman -- 9. The issue of fragmentation on mobile games platforms / Tan Keng Tiong [and others] -- 10. Deriving value from platforms in IDM / Sze Wei, Niazi Babar Zaman Khan and Satish Kumar Sarraf -- 11. Deriving value in the IDM market: open vs. closed platforms / Nisha Alexander, Ho Wei Ching and Arasu Prem Kumar -- 12. Can IPTV survive in Singapore's small and over-crowded market? / Yang Yi, Li Lin and Chua Bee Hoon -- 13. Disruptions in the IDM marketplace: time-shifted TV / Huang Jian, Daniel Tan Dezheng and Ren Buyi -- 14. Exploiting P2P in new media distribution / Marcus Mansukhani, He Ye and Ma Zhaoran |
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15. A shop bot for web market intelligence / Miguel A. Morales-Arroyo [and others] -- 16. Value creation in mobile operating systems / Sander Myint Shwe, Gao Xiuqing and Katherine Chia -- 17. Smartphone application wave and trends on different platforms / Irvine Yeo [and others] -- 18. Using Web 2.0 features on social networks for word-of-mouth effects / Tan Chee Liang, Chua Kok Seng and Kaung Pye Soe -- 19. The role of social networks in the viral marketing of IDM / Bhatt Diptee [and others] -- 20. Review of the Virtual World community / Reza Y. Azeharie -- 21. Convenience prevails over homemade: how local and regional newspapers (mis)use online videos / Marcel Machill, Johannes Gerstner and Sven Class -- 22. Impact of IDM on healthcare / Lena Stephanie, Thomas Srinivasan and Apurva Deepak Lawale -- 23. Blended learning: using IDM for university courses / Kevin Anthony Jones -- 24. Online games for children / Li Lei, Shen Wanqiang and Edwin Tan Seng Tat -- 25. Value assessment in E-government / Lai Pek Hia and Lee Shu Wen -- 26. The wisdom of the crowds: creating value with blogs and eWoM / Zhang Wei and Yang Ke -- 27. Saviours and barbarians at the gate: dilemmas of regulatory policies for new media / Arun Mahizhnan -- 28. Regulation of violence in MMORPG / Lim Poh Heng, Lu Dong Wen and Tan Huc Huey -- 29. Is DRM the great spoiler in the IDM marketplace? / Ilyas Balgayev, Phng Jia Shyan and Kaung Myat Win |
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30. Television in flux: emerging strategies for the online distribution of television programs / Steven S. Wildman and Han Ei Chew -- 31. Investigating the demise of radio and television broadcasting / Wong Chuling, Chow Min Hua and Chua Jit Chee -- 32. The future of television / Xu Mingqing, Xu Wenjing and Zeng Junming -- 33. The future of the printed book / Lee San Bao Elizabeth, Noriahni Ismail and Ma Saw Zarchi Tun -- 34. The future of newspapers / Antonius Ruddy Kurniawan, Kok Wai Mun Mervin and Zhang Qiushi |
| Analysis |
Bundling strategy |
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Business models |
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Market strategies |
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Policy |
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Regulation |
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Technology platforms |
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Interactive digital media (IDM) |
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Pricing |
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Social networks |
| Bibliography |
Includes bibliographical references |
| Notes |
Title screen (IGI Global, viewed Nov. 19, 2011) |
| Subject |
Digital media.
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Electronic industries.
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Internet industry.
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Computer industry.
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BUSINESS & ECONOMICS -- Commerce.
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BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Sales & Selling -- General.
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Computer industry
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Digital media
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Electronic industries
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Internet industry
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| Form |
Electronic book
|
| Author |
Sharma, Ravi, 1961-
|
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Tan, Margaret.
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Pereira, Francis, 1961-
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| ISBN |
9781613501481 |
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161350148X |
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1283320398 |
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9781283320399 |
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