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1. What is intellectualproperty? -- 2. Developing technology - strategic issues for commercialisation -- 3. Protection of intellectualproperty-- 4. Enforcement of intellectualproperty-- 5. Intellectualproperty management -- 6. Brand management -- 7. Risk management -- 8. Analysing the commercial opportunity -- 9. Corporate governance -- 10. Rewarding staff -- 11. Government grants -- 12. Equity financing -- 13. Initial public offerings -- 14. Negotiation -- 15. Legal structures for commercialisation -- 16. Licensing -- 17. Anti-competition issues -- 18. International dealings -- 19. Other technology transfer issues -- 20. Franchising -- 21. Spin-offs -- 22. Security interest financing and intellectualproperty-- 23. Valuation of intellectualproperty-- 24. Royalties -- 25. Taxation -- 26. Public sector issues
Summary
Whilst many works in recent years have addressed the prolific legal developments in respect of intellectualproperty law, few have described the specific issues stemming from the commercialisation of intellectualproperty. Providing an analysis of private and public sector settings, IntellectualProperty Commercialisation is an innovative and practical work that will provide readers with an understanding of the major principles and approaches to generating revenue from intellectualproperty