| Description |
1 online resource (xiii, 226 pages) : illustrations |
| Contents |
Planning your business -- Ambience, décor, and display -- Location, location, location -- Creating mini-boutiques -- Finances -- Customer service, and hiring and training personnel -- Marketing, advertising, and promoting -- Bringing the community inside -- Your grand opening |
| Summary |
Nearly 2 million small specialty shops start up yearly in the US alone; more than 1.2 million already exist. More than 585,000 go out of business yearly. 900,000 shops are owned by women. These figures from the US Census Bureau point to the huge number of individuals entering this market and how desperately many of them need help to succeed. They also show that both men and women are a strong audience for the book. This book is presented in a very attractive package, with great photos. It is written in a warm, personal writing style. Interviews with and advice from 37 successful shop owners are unique |
| Notes |
Includes index |
|
English |
|
Print version record |
| Subject |
Retail trade -- Management.
|
|
New business enterprises.
|
|
BUSINESS & ECONOMICS -- Industries -- Retailing.
|
|
New business enterprises
|
|
Retail trade -- Management
|
| Form |
Electronic book
|
| ISBN |
9780814400623 |
|
0814400620 |
|
9780814474426 |
|
081447442X |
|
1281128848 |
|
9781281128843 |
|
9786611128845 |
|
6611128840 |
|
