| Description |
1 online resource (xvi, 261 pages) |
| Contents |
Geleitwort; Foreword; CONTENTS; List of Figures and Tables; Abbreviation Table; Introduction; PART ONE; Chapter 1 -- Theoretical Framework of the Research; Introduction; 1.1. Second Globalization and Reflexive Modernization; 1.2. Transnational Socio-Cultural Spaces in Multinational Corporations; 1.3. Corporate Culture as an Integration and Coordination Factor in International Network Enterprises; 1.4. Corporate Cultural Profile of Overseas Subsidiaries; 1.5. Reflexive Capital Accumulation and Self-Interrogation of Corporate Values; 1.6. Corporate Cultural Modernization in a New Global Economy |
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1.6.1. Transformation of Labor and Employment1.6.2. Internationalization of Companies and Management of Global Cultural Diversity; 1.6.3. Transformation to Innovative Knowledge Organizations; Conclusion; Chapter 2 Methodological Framework of the Research Introduction; Introduction; 2.1. Background of Field Research; 2.2. Research Approach and Selection of Research Methods; 2.3. Pretest Findings and Methods of Main Empirical Research; 2.4. Planning, Organization and Conduct of the Main Empirical Research; 2.5. Data Analysis; 2.5.1. General Statistical Evaluation |
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2.5.2. Statistical Analysis of Participants2.5.3. Corporate Cultural Analysis of Participants; Conclusion; PART TWO; Chapter 3 -- Internationalization of German Enterprises:Doomed to Internationalization and Dependence on Culture!; 3.1. Historic Development, Changes and Challenges of German Enterprises on the Path from Internationalization to Globalization; Introduction; 3.1.1. Transition of German Enterprises from Internationalization towards Globalization; 3.1.2. Changes within German Enterprises and the Relevance of Foreign Subsidiaries; 3.1.3. Challenges of German Enterprises |
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3.2. Role of Soft Factors and Corporate Culture in the Process of Internationalization and Globalization of German EnterprisesIntroduction; 3.2.1. Role of Soft Factors and Intercultural Competence in the Process of Internationalization of German Enterprises; 3.2.2. Transfer and Adjustment of Corporate Culture of the Parent Company and Overseas Subsidiaries; 3.2.3. Impact of Corporate Culture on the Emergence of Transnational Communities within German MNCs |
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Chapter 4 -- German Enterprises Go to a Country TheyNever Really Left: Understanding Russians' Call forCultural Sensitiveness and Germans' Economic SuccessIntroduction; 4.1. Making Business with Very Strange Russian People; 4.1.1. Beyond 'Russian Soul': Understanding Russians through OrthodoxReligion, Tsar Traditions and Soviet Patterns of Life; 4.1.2. Russian Economic, Entrepreneurial and Corporate Cultural Traditions; 4.2. The Past and Future of German-Russian Relations; 4.2.1. A Long Economic History of Love and Hatred |
| Summary |
A sound theoretical framework presenting the conceptual path that in turn elaborates the tools necessary to explain the intertwined relationship between globalization, corporate culture, national culture and modernization is to be firstly developed. The design of this dissertation aims to embed in this theoretical framework methodologically reliable empirical data rather than fragmented personal experiences in regard to the intercultural processes within German enterprises as a result of internationalization and globalization |
| Analysis |
Economics |
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Economics/Management Science |
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Business Strategy/Leadership |
| Notes |
Diss.-- Albert-Ludwigs-Universität Freiburg, 2011 |
| Bibliography |
Includes bibliographical references |
| Notes |
Foreword in German |
| Subject |
Corporate culture -- Cross-cultural studies
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International business enterprises -- Management -- Cross-cultural studies
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Science économique.
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Affaires.
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Corporate culture
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International business enterprises -- Management
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| Genre/Form |
dissertations.
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Academic theses
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Cross-cultural studies
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
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| ISBN |
9783834934987 |
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3834934984 |
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