| Description |
1 online resource (270 p.) |
| Series |
Routledge Frontiers in the Development of International Business, Management and Marketing Series |
|
Routledge Frontiers in the Development of International Business, Management and Marketing Series
|
| Contents |
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- Editors' biographies -- List of contributors -- Introduction -- Part 1 Network resources for internationalization -- 1 The choice of entry modality-an approach based on the concept of proximity -- 2 Local practice of a business network for a foreign investor: the case of an Algerian business network -- 3 Valorization of expertise of an Agricultural Technical Institute on the international stage: opportunities and managerial innovation |
|
4 Crowdfunding potential: a two-country study of awareness and intention toward crowdfunding -- 5 Acculturation inside partnerships in the Russian car industry -- Part 2 The mobilization of cultural resources internationally -- 6 Digital serious games for training and research on soft skills in international management -- 7 Proficiency in the International Language of Management as a discursive identity resource -- 8 Managing cultural integration in a Franco-German acquisition -- 9 Cultural diversity and social innovation in non-profit organizations |
|
Part 3 The resources of SMEs in emerging countries facing the international market -- 10 The internationalization of SMEs in a transition economy -- 11 Anticipation capacity of SMEs and transgenerational entrepreneurship: the case of family SMEs in Alexandria -- 12 Fair trade certification between the international and the territorial: management or creation of paradoxes? The case of women's argan oil cooperatives in Morocco -- Conclusion -- Index |
| Summary |
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject |
| Notes |
Description based upon print version of record |
| Subject |
International business enterprises -- Management
|
|
International business enterprises -- Management
|
| Form |
Electronic book
|
| Author |
Marcon, Christian
|
| ISBN |
1000938220 |
|
9781000938227 |
|
