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E-book
Author Ndemo, Bitange, author

Title Entrepreneurial habits in the Kenya Red Cross Society / authored by Bitange Ndemo, Benedict Mkalama and Dennis Moiro Aiko (School of Business, University of Nairobi, Nairobi, Kenya)
Published Bingley, U.K. : Emerald Publishing Limited, 2020
©2020
Online access available from:
Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (2 pages) : 18 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 2
Notes The case study takes students through basic principles and applications of entrepreneurship theory as demonstrated by the story of Kenya Red Cross Society (KRCS). The case further demonstrates the significance of communicating a rallying vision in a change management situation. The case further allows the students to evaluate the concept and implication of entrepreneurial leadership thereby enhancing creativity and innovativeness in a firm
An area that has had little interaction in the study of entrepreneurship is within the development and humanitarian agencies. This is a case study on Entrepreneurial Habits in the KRCS. The leadership of KRCS combined different entrepreneurial actions that were able to deliver commercial goals in a not-for-profit organization. The final overarching consideration was the sustainability of the changes implemented over a period of time
Graduate level
Teaching notes are available for educators only
Includes index
Bibliography Includes bibliographical references
Notes Print version record
Subject Entrepreneurship -- Kenya -- Case studies
Strategic planning -- Kenya -- Case studies
Business & Economics -- Entrepreneurship.
Entrepreneurship.
Form Electronic book
Author Mkalama, Benedict, author
Aiko, Dennis Moiro, author