| Description |
1 online resource (420 pages) |
| Contents |
Dedication; Title Page; Copyright Page; Acknowledgements; NOTE FROM THE AUTHOR; Table of Contents; In The Beginning . . .; Chapter 1 -- 1891 -- 1953: Bricks and Mortar; Chapter 2 -- 1954 -- 1977: Systematic Success; Going Global: How LEGO Began to Conquer the World; LEGOLAND: 1968 -- present; Chapter 3 -- 1978 -- 1988: The Golden Age; Black Falcons (1984 -- 1992); Crusaders (1984 -- 1992); Forestmen (1987 -- 1990); Black Knights (1988 -- 1994); Making LEGO; Chapter 4 -- 1989 -- 1999: It's a LEGO World; Paradisa (1992 -- 1997); Race (1992 -- 2000); Launch Command (1995); Divers (1997 -- 1998) |
|
RES-Q (1998 -- 1999)Extreme Team (1998 -- 1999); Space Port (1999 -- 2000); City (1999 -- 2002); Futuron (1987 -- 1990); Blacktron (1987 -- 1988); Space Police (1989); M:Tron (1990 -- 1991); Blacktron II: Future Generation (1991 -- 1992); Space Police II (1992 -- 1993); Ice Planet 2002 (1993 -- 1994); Spyrius (1994 -- 1996); Unitron (1994 -- 1995); Exploriens (1996); Roboforce (1997); UFO (1997 -- 1998); Insectoids (1998 -- 1999); Wolfpack Renegades (1992 -- 1993); Dragon Masters (1993 -- 1995); Royal Knights (1995 -- 1996); Dark Forest (1996); Fright Knights (1997 -- 1998); Ninja Knights (1998 -- 2000) |
|
Aquazone (1995 -- 1998)Western/Wild West (1996 -- 1997); Time Travel (Cruisers/Twisters) (1996 -- 1997); Adventurers; LEGO for Girls; MINDSTORMS: RCX; Chapter 5 -- 2000 -- 2011 Foundations for the Future; Adventurers; Dinosaurs (2001) Dino Attack/Dino 2010 (2005); Alpha Team (2001 -- 2005); BIONICLE; LEGO Studios; Rock Raiders (1999 -- 2000); LEGO EXO-FORCE (2006 -- 2008); Aqua Raiders (2007); Agents (2008 -- 2009); Power Miners (2009 -- 2010); Atlantis (2010 -- 2011); Racers (2001 -- 2011); Williams F1 (2002 -- 2003), Ferrari F1 (2004 -- 2010) and Lamborghini (2009 -- 2011) |
|
Power Racers (2005 -- 2010), Tiny Turbos (2005 -- p2011) and RC Racers (2004 -- 2009)World Racers (2010 -- present); LEGO Sports (2000 -- 2007); Train; DUPLO; 4+; Technic; Advanced Building; Licensed to Build: LEGO's Licensed Themes; Star Wars (1999 -- 2011); Mickey Mouse (2000); Harry Potter (2001 -- 2011); Galidor (2002); Discovery Channel (2003); Spider-Man (2003 -- 2004); Nickelodeon: Avatar (2006) and SpongeBob SquarePants (2006 -- 2011); Batman (2006); Speed Racer (2008); Indiana Jones (2008 -- 2009); Ben 10: Alien Force (2010); Toy Story (2010) and Cars (2010); Prince of Persia (2010) |
|
Chapter 6 -- Building Outside the BoxDesigns By You; Expand the Brand; Video Games: LEGO Play Reinvented; LEGO Racers; Rock Raiders, Alpha Team and BIONICLE; LEGO Star Wars; LEGO Indiana Jones; LEGO Batman: The Videogame; LEGO Rock Band; LEGO Harry Potter; LEGO Universe; For the Love of LEGO: Meet the Fan Community; LEGO for a Living; Bibliography; Photo Credits; Index |
| Summary |
Toy of the Year; Toy of the Century; Greatest Toy of All Time ... there aren't many titles that haven't been bestowed on LEGO toys, and it's not hard to see why. From its inception in the early 1930s right up until today the LEGO Group's history is as colourful as the toys it makes. Few other playthings share the LEGO brand's creative spirit, educative benefits, resilience, quality and universal appeal. The LEGO name is now synonymous with play time, but it wasn't always so. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
LEGO koncernen (Denmark) -- History
|
| SUBJECT |
LEGO koncernen (Denmark) fast (OCoLC)fst01731037 |
| Subject |
Toy industry -- Denmark -- History
|
|
BUSINESS & ECONOMICS -- Industries -- General.
|
|
Toy industry.
|
|
Business & Economics.
|
|
Industries.
|
|
Denmark.
|
| Genre/Form |
History.
|
| Form |
Electronic book
|
| ISBN |
9781783408047 |
|
1783408049 |
|
