| Description |
1 online resource |
| Contents |
FC; Half title; Title; Copyright; Contents; List of illustrations; Introduction; Towards a classification of temporal typography; A note on terminology; PART ONE Mapping the field: Categories of kineticism; 1 What is kineticism?; Typography in temporal media; Temporal typography; Serial presentation; Scrolling typography; Dynamic layout; Kinetic typography: Motion and change; 2 Global v. local events; Global displacement and local kineticism; Elasticity or transformation; 3 Local kineticism and fluctuating identity; Fluid typography; Metamorphosis; Construction; Revelation |
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A note on false fluidityPART TWO Issues in transforming typography; 4 Illusory space: The page and screen as a virtual environment; Construction in three-dimensional space; Revelation in three-dimensional objects; 5 Legibility and asemisis in fluid typography; Legibility at the poles of transformation; A temporal relationship between word and image; Fluctuating legibility and asemisis; Asemisis and the search for new knowledge; 6Reactive and generative behaviors; Interactivity and reactivity; Generative typography: The next step in reactivity; PART THREE Case studies |
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7 Fluid branding: Channel 4 and its imitatorsMartin Lambie Nairn and new forms of kinetic branding; Modularity and text/image relationships in the Channel 4 logo; Masquerade and illusion; Influence; Ident families; 8 Telling titles: The credit sequences of Kyle Cooper and his peers; Bridging the gap between typography and film; Overlaying and integration; Kyle Cooper and text/image relationships; 9 Kinetic poetry; Temporal poetry and the static page; Kineticism as performance; Fluidity in holopoetry; Conclusion; Kineticism elsewhere; Appendix: Categories of Temporal Typography; Notes |
| Summary |
"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Graphic design (Typography)
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Kinetic art.
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Credit titles (Motion pictures, television, etc.)
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Logos (Symbols)
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Graphic arts.
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graphic arts.
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graphic design.
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logos.
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History of art: Byzantine & Medieval art c 500 CE to c 1400.
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History of art & design styles: from c 1900.
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CRAFTS & HOBBIES -- Book Printing & Binding.
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DESIGN -- Book.
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TECHNOLOGY & ENGINEERING -- Technical & Manufacturing Industries & Trades.
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Graphic arts
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Credit titles (Motion pictures, television, etc.)
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Graphic design (Typography)
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Kinetic art
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Logos (Symbols)
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Typografie
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Kinetik
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Bewegung
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| Form |
Electronic book
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| ISBN |
9780857855336 |
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0857855336 |
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9780857855664 |
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0857855662 |
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9781474246187 |
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1474246184 |
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