| Description |
1 online resource (464 p.) |
| Contents |
Intro -- Foreword by Ufuoma Akpojivi -- Indigenous African Media: A Base for Decolonisation Foreword -- References -- Foreword by Muyiwa Popoola -- Acknowledgements -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I Audience Perception, Participation, Ethnic, Identity Formation and Indigenous Language Media -- 1 Appreciating Indigenous African Language Media' Practices and Processes: A Transdisciplinary Approach -- References -- 2 Kulfi Is Like a Tanzanian: The Reception of an Indian Television Drama Dubbed in Kiswahili -- Introduction -- Synopsis of "Kulfi" |
|
Theoretical Framework -- Methodology -- Data Analysis and Discussion -- Audiences' Negotiation of Meaning in Kulfi -- The Dubbing Techniques and Its Influences on Audience's Reception of Kulfi -- Message as a Factor That influence's Tanzania Audience's Reception of Foreign TV Drama Dubbed into Kiswahili -- Does Translated Television Drama Protect or Harm Tanzanian Culture? -- Conclusion -- References -- 3 Language Politics, Development, and Sustainability of Publishing and Textbooks in the Nigerian Languages -- Introduction -- Objectives of the Study -- Methodology |
|
Factors Influencing the Development of Textbooks in the Nigerian Languages -- The Role of Language Politics in the Development of Indigenous Nigerian Languages -- Indigenous Language Politics, Book Publishing, and Sustainable Development -- Marketing Indigenous Languages Textbooks in Nigeria -- Discussions and Findings -- Conclusion and Recommendations -- References -- 4 Time to Be Represented: The Imperative for Investment in Igbo Indigenous Language Radio -- Introduction -- The Igbo -- The Igbo Participation in Mass Media Pre- and Post-independence Nigeria -- Pre-Independence Media |
|
Post-indpendence Media -- Challenges of Igbo Indigenous Language Newspaper -- Igbo Language Promotion -- A Roll Call of Failed Igbo Language Newspapers -- Indigenous Language Broadcasting in Nigeria -- Broadcasting in Igbo Language -- Time to Represent Igbo in Indigenous Radio Broadcasting -- Need to Invest in Igbo Language Radio -- Theoretical Framework -- Summary and Conclusion -- References -- 5 Slang and the Semantic Sense of Sameness: A Sociolinguistic Analysis of Shona Back Slang -- Introduction and Background -- Study Aims -- Research Questions -- Literature Review -- Shona |
|
Origination of Back Slang -- Generational Usage of Back Slang and Social Function of Back Slang -- Factors Influencing the Use of Shona Back Slang -- Reasons of Using Back Slang -- Data and Method -- Theoretical Framework -- Findings, Discussion and Analysis -- The Origin of Chindebhe -- Social Function of Back Slang -- Generational Usage of Chindebhe -- Chindebhe: Unity in Dispersion -- Description of Chindebhe Linguistic Manifestation -- Conclusions and Recommendations -- References -- 6 Mass Communication and African Indigenous Societies: The Meeting Point -- Introduction |
| Summary |
The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge. The book provides a valuable companion for scholars in various fields like communication, media studies, African studies, African languages, popular culture, journalism, health and environmental communication. Phillip Mpofu, DLitt et Phil, is an Extraordinary Researcher at North West University, Mafikeng Campus, South Africa, in the Indigenous Language Media in Africa (ILMA) research entity. He is also a Senior Lecturer in the Department of Languages, Literature & Cultural Studies at Midlands State University, Zimbabwe. His research combines sociolinguistics, language politics, language policy, virtual communities and African language media. Israel Ayinla Fadipe is postdoctoral fellow in Indigenous Language Media in Africa research entity, Faculty of Humanities, North-West University, South Africa. He specialises in communication, cultural and gender studies, and has published articles and chapters in both local and international journals. He graduated from the Department of Communication and Language Arts, University of Ibadan, with BA in Creative Writing, MA in Popular Music and PhD in Applied and Gender Communication. Thulani Tshabangu is an emerging academic who holds a PhD in Journalism from Stellenbosch University in South Africa. He is currently a post-doctoral fellow at North West University research institute of Indigenous Languages Media in Africa where he researches about democracy and development communication in Africa; the management and political economy of African media |
| Notes |
Description based upon print version of record |
|
Conceptualising Communication |
|
Includes index |
|
Description based on online resource; title from digital title page (viewed on May 23, 2023) |
| Subject |
Mass media and minorities -- Africa
|
|
Linguistic minorities -- Africa
|
|
Linguistic minorities
|
|
Mass media and minorities
|
|
Africa
|
| Form |
Electronic book
|
| Author |
Mpofu, Phillip.
|
|
Fadipe, Israel A.
|
|
Tshabangu, Thulani.
|
| ISBN |
981990305X |
|
9789819903054 |
|
