| Description |
1 online resource |
| Contents |
<P>Foreword xv</p> <p>Acknowledgments xix</p> <p>Introduction xxi</p> <p><b>Section 1 Adversity 1</b></p> <p>Adversity can be your best friend 3</p> <p>Bouncing back from deflating times 5</p> <p>The worst failure is the failure to try 8</p> <p><b>Section 2 Attitude 11</b></p> <p>Take charge of your attitude 13</p> <p>A smile adds face value 16</p> <p>Arrogance and business don't mix 18</p> <p>Happiness breeds success 21</p> <p><b>Section 3 Believe in Yourself 23</b></p> <p>People achieve to the degree they believe in themselves 25</p> <p>Give your self-confidence the boost you need 27</p> <p>Humility, success make good business partners 29</p> <p><b>Section 4 Business Basics 31</b></p> <p>The best job lessons I ever learned 33</p> <p>How not to ride a dead horse 35</p> <p>Discipline is the order of the day 37</p> <p>Winners set goals, losers make excuses 39</p> <p>Ethics is about what is right, not who is right 41</p> <p><b>Section 5 Coaching 43</b></p> <p>Lessons from John Wooden: Build a pyramid of success 45</p> <p>Good bosses improve good employees 47</p> <p>A great work environment is an excellent motivator 49</p> <p>Recognition does wonders for your sense of hearing 51</p> <p>Lou Holtz coaches you all the way to #1 53</p> <p><b>Section 6 Competition 55</b></p> <p>Know thy competitors 57</p> <p>How to beat your competition 59</p> <p>Competition teaches you to outswim the sharks 61</p> <p>Winners thrive on competition 63</p> <p><b>Section 7 Creativity 67</b></p> <p>Creativity does not require genius 69</p> <p>Cultivate creativity to grow success 71</p> <p>Imagination is the fuel for success 74</p> <p><b>Section 8 Customer Service 77</b></p> <p>Warning-Customers are perishable 79</p> <p>Taking care of customers is taking care of business 81</p> <p>Create a service culture 83</p> <p>The art of the apology 85</p> <p><b>Section 9 Hiring/Firing/Jobs 87</b></p> <p>Hire a professional 89</p> <p>Make a bad hire and your plans could backfire 91</p> <p>Firing is like public speaking; few like to do it 93</p> <p>Employee retention: A cause for reflection 95</p> <p>Getting a job is a job 98</p> <p>How do you get better at your job? 101</p> <p><b>Section 10 Humor/Laughter 103</b></p> <p>Laughter: The natural high 105</p> <p>A sense of humor is no joke 107</p> <p>Humor works at work 109</p> <p><b>Section 11 Ideas/Innovation 111</b></p> <p>Ideas without action are worthless 113</p> <p>Big innovations start with little ideas 115</p> <p>Spark innovation in your company 118</p> <p><b>Section 12 Leadership 121</b></p> <p>Attention: Leadership lessons from the Marines 123</p> <p>Good leaders bring out the best in employees 126</p> <p>Real leadership often defies the rules 129</p> <p><b>Section 13 Negotiation 131</b></p> <p>Successful negotiations start with stellar preparation 133</p> <p>Negotiating 101: 50 years of experience 135</p> <p>Everything's negotiable-and here's how to do it 137</p> <p><b>Section 14 Networking 141</b></p> <p>Dig your well before you're thirsty 143</p> <p>How does your networking report card stack up? 145</p> <p>Get to know the gatekeeper 148</p> <p>Make friendships work at work 150</p> <p><b>Section 15 People Skills 153</b></p> <p>Ten Commandments for the office 155</p> <p>Bad manners are bad for business 157</p> <p>Maintain a civil tongue 159</p> <p>2, 4, 6, 8-Who do you appreciate? 161</p> <p>Harvey's short course in class 164</p> <p>Who's buttering your bread? 166</p> <p>The best ship to sail-friendship 168</p> <p><b>Section 16 Persistence 171</b></p> <p>Never too late to succeed 173</p> <p>Trying times are no time to quit trying 175</p> <p><b>Section 17 Quality/Values 177</b></p> <p>Good enough never is 179</p> <p>Do it right the first time 182</p> <p>Values determine who we are 184</p> <p><b>Section 18 Roadblocks 187</b></p> <p>If you don't have a plan B, you don't have a plan 189</p> <p>Stop procrastinating before it stops you 191</p> <p>Don't let fear of success hold you back 193</p> <p><b>Section 19 Sales and Marketing 197</b></p> <p>Law of large numbers pays large dividends 199</p> <p>What makes a good sales rep? 201</p> <p>Putting the sway in persuasion 203</p> <p>Sales-up close and personal 205</p> <p>Knowing something about your customer is just as important as knowing your product 208</p> <p>Use the Mackay Sales Scalpel to sharpen selling techniques 211</p> <p>Sales is everyone's business 213</p> <p><b>Section 20 Self-Improvement 217</b></p> <p>Who do you want to be when you grow up? 219</p> <p>Never leave well enough alone 221</p> <p>Strengthen your memory 223</p> <p>Experience is the name people give to their mistakes 226</p> <p><b>Section 21 Success 229</b></p> <p>The Seven Cs of Success 231</p> <p>Success is the difference between working hard and hardly working 234</p> <p>Make like a pencil and get the lead out 237</p> <p>Sam Walton's rules for success 239</p> <p>Become "the most likely to succeed" 241</p> <p>For long-term success, give up these detrimental traits 244</p> <p><b>Section 22 Teamwork 247</b></p> <p>Look for these traits in successful team players 249</p> <p>When we find each other, a miracle begins 251</p> <p>When "go, team, go" becomes "stop, team, stop" 253</p> <p>None of us is as good as all of us 255</p> <p><b>Section 23 Time Management 257</b></p> <p>How to keep time on your side 259</p> <p>Take the time to manage your time 261</p> <p>Make the call to improve phone skills 264</p> <p><b>Section 24 Trust 267</b></p> <p>Who packed your parachute today? 269</p> <p>Whom do you trust? 271</p> <p><b>Section 25 Vision/Visualization 275</b></p> <p>Visualization helps you live your dreams 277</p> <p>Your vision shapes your reality 279</p> <p><b>Section 26 Watch Your Language 281</b></p> <p>We learn more by listening than by talking 283</p> <p>Wash your mouth clean of these career-killing phrases 286</p> <p>Spread the word: Don't gossip 288</p> <p><b>Section 27 Final Thoughts 291</b></p> <p>The Other Seven Wonders of the World 293</p> <p>The Second Ten Commandments 296</p> <p>Things I've learned in life 298</p> <p>You get what you give 300</p> <p>Lifelines beat deadlines any day 302</p> <p>Happy people make other people happy 304</p> <p>Thoughts for a richer life 307</p> <p>About the Author 311</p> <p>Index 313</p> |
| Summary |
"Masterclass (title will change) collects Harvey's Mackay's decades of business leadership in all-new pieces of common sense, wisdom, advice, humor, and candid, invaluable advice for employees, bosses, and entrepreneurs. The book is broken up into hundreds of shorter easily digestible entries. Sections include The ABCs of Selling; Adversity can be your best friend; Humility, success make good business partners; What they didn't teach you in business school; How not to ride a dead horse; Ethics is about what is right, not who is right; Warning -- customers are perishable; Recognition does wonders for sense of hearing; and much, much more. Told with the straight-shooting humor that only Harvey Mackay can deliver, Masterclass is a frontlist gem that promises years of backlist sales"-- Provided by publisher |
| Notes |
Includes index |
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Online resource; title from digital title page (viewed on March 04, 2020) |
| Subject |
Career development.
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Success in business.
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BUSINESS & ECONOMICS -- General.
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management techniques
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cost-effectiveness analysis
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market research
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Career development.
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Success in business.
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| Form |
Electronic book
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| LC no. |
2019050432 |
| ISBN |
9781119658658 |
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1119658659 |
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1119658772 |
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9781119658771 |
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